Astra Star is the first digital influencer to cover the war in Ukraine
Posted: Thu Jan 30, 2025 4:14 am
Astra Starr (@starr.astra) is the world's first virtual blogger who talks about the realities of wartime life in "Astra War Diaries."
In her posts, the influencer talks about the explosions in Kyiv, evacuation to Lviv, volunteering, hiding in a bomb shelter, and other fictional stories of a fictional girl during the war.
For each repost of her "diaries", Astra donates 50 hryvnias to the "Return Alive" fund. So the more people share her posts in stories, the bigger the final donation will be.
awareness about the war in Ukraine in an innovative way and tell about it to Generation Z (zoomers), thereby generating charitable donations for the Ukrainian army. It was created by FFFACE.ME, an international studio with offices in Berlin and Kyiv that creates augmented reality filters, digital fashion, virtual kazakhstan number data influencers and real estate in the Metaverse. They have implemented over 500 projects that have helped their clients achieve billions of impressions, dozens of media mentions and numerous awards. Among the clients: Pepsi, Puma, Visa, Meta, Viber, Ogilvy, Havas, Monobank, Depositphotos, Luxoptica, Anex, Lenovo, LG, Huawei, Skylum, Lyle & Scott, Bird, Avon, Maybelline, Wella, Beko, Ahmad, Borjomi, La Roche-Posay, Pokermatch, Bosch, Porsche.
“Today, not all Zoomers read classic news, so we decided to tell them about the war in Ukraine in a format relevant to them – using a virtual influencer and social networks. We created a mechanism in which our message spreads thanks to additional motivation – donations from Astra to the “Return Alive” fund for each repost of its publications. Thus, by reposting Astra’s content, people achieve two goals: they increase the size of the final donation and spread awareness about the war in Ukraine,” – Dmytro Kornilov, co-founder and CEO of FFFACE.ME.
Astra appeared in July 2021 and holds the title of the first Ukrainian virtual influencer. Before the war, Astra was a fashion and lifestyle blogger, appeared on the cover of Pink magazine, was a speaker at the Vogue conference, and supported charitable initiatives.
In her "Astra War Diaries", she tells the story of the everyday life of an ordinary Ukrainian girl, which changed on February 24, 2022, the day the war began.
In her posts, the influencer talks about the explosions in Kyiv, evacuation to Lviv, volunteering, hiding in a bomb shelter, and other fictional stories of a fictional girl during the war.
For each repost of her "diaries", Astra donates 50 hryvnias to the "Return Alive" fund. So the more people share her posts in stories, the bigger the final donation will be.
awareness about the war in Ukraine in an innovative way and tell about it to Generation Z (zoomers), thereby generating charitable donations for the Ukrainian army. It was created by FFFACE.ME, an international studio with offices in Berlin and Kyiv that creates augmented reality filters, digital fashion, virtual kazakhstan number data influencers and real estate in the Metaverse. They have implemented over 500 projects that have helped their clients achieve billions of impressions, dozens of media mentions and numerous awards. Among the clients: Pepsi, Puma, Visa, Meta, Viber, Ogilvy, Havas, Monobank, Depositphotos, Luxoptica, Anex, Lenovo, LG, Huawei, Skylum, Lyle & Scott, Bird, Avon, Maybelline, Wella, Beko, Ahmad, Borjomi, La Roche-Posay, Pokermatch, Bosch, Porsche.
“Today, not all Zoomers read classic news, so we decided to tell them about the war in Ukraine in a format relevant to them – using a virtual influencer and social networks. We created a mechanism in which our message spreads thanks to additional motivation – donations from Astra to the “Return Alive” fund for each repost of its publications. Thus, by reposting Astra’s content, people achieve two goals: they increase the size of the final donation and spread awareness about the war in Ukraine,” – Dmytro Kornilov, co-founder and CEO of FFFACE.ME.
Astra appeared in July 2021 and holds the title of the first Ukrainian virtual influencer. Before the war, Astra was a fashion and lifestyle blogger, appeared on the cover of Pink magazine, was a speaker at the Vogue conference, and supported charitable initiatives.
In her "Astra War Diaries", she tells the story of the everyday life of an ordinary Ukrainian girl, which changed on February 24, 2022, the day the war began.