Influencer Marketing Management: How to Solve This Problem?
Posted: Thu Jan 30, 2025 4:04 am
The process and supply chain that exists between an idea and an action requires companies to have good process management in influencer marketing. Over the years of our consulting work in this market, we have identified the lack of processes and organizational architecture as one of the main barriers that professionals face in their routines.
August 16, 2023 / YOUPIX
Influencer Marketing
The lack of clear control over internal flows and the inadequacy of the organizational structure to meet the demands of influence can result in belarus email list the loss of processes, making operations more expensive or, even worse, threatening the success of the entire planning and, consequently, putting the return on investment (ROI) at risk.
Management BO starts with the concept of influence
First of all, brands and agencies need to understand, once and for all, that influence is not just a media format; it is the consequence of an authority built over time.
On the internet, this authority is cultivated through genuine content and the relationships between influencers and their communities. True influence is a transformation in thinking and action, resulting in concrete change.
influencer marketing management
In the context of marketing, influence and content can no longer be siloed into separate boxes. What was once a subdivision of the marketing department has now become a holistic strategy that often transcends the boundaries of a single department or is outsourced to specialized agencies.
influencer marketing management
The Ecosystem of Influence
As the process of hiring, managing creators and producing content involves several actors in the influencer ecosystem - including brands, advertising/PR agencies, influencer agencies, production companies, media outlets, tools, agents and the influencers themselves - the need for solid management becomes undeniable. Imagine the cordless phone that a lack of management would not cause.
Demands are left unfulfilled, KPIs are not met, the briefing is bad, the #publi is even worse, the BI department doesn't know what to measure... Who gets the blame? This lack of management turns influencer marketing into a risky and unsatisfactory strategy in the eyes of investors.
Given these circumstances, influence management planning becomes imperative to break down barriers between content, areas and calendars. The consumer journey must become the starting point, with authentic and relevant conversations driving the strategy.
How we implement influence management
In YOUPIX’s brand consultancy, we use an approach called ORG DESIGN, which involves a complete diagnosis of our clients’ internal dynamics, including the evaluation of suppliers, processes and tools, assignment of roles and responsibilities, and suggestions for a cohesive internal structure, optimized workflows, tools and partnerships to ensure governance and execution of the influence strategy. Once this plan is approved, we implement and share the plan with all stakeholders.
Have you ever stopped to analyze whether there are any loose ends in the content production and influencer marketing flow within your brand? Who determines the priority? Is the social strategy tied to the influencer marketing strategy? Who approves what? Is data measurement done differently when we talk about branded content and when we talk about the creator? And what about the relationship with all the influencers the brand has worked with? Is there a strategy? A post-job?
These are the types of provocations that we raise and can help you recalculate your route.
Influence is part of the whole
Effective influencer marketing management is not just an option, but a necessity. By understanding that influence is not a starting point, but an outcome, and by recognizing the complexity of the ecosystem involved, companies can maximize the results of their influencer strategies.
By adopting a solid management approach and creating an organizational architecture suited to the company's reality and objectives, influence can become not just a metric within marketing, but a fundamental pillar for success in increasingly connected strategies.
August 16, 2023 / YOUPIX
Influencer Marketing
The lack of clear control over internal flows and the inadequacy of the organizational structure to meet the demands of influence can result in belarus email list the loss of processes, making operations more expensive or, even worse, threatening the success of the entire planning and, consequently, putting the return on investment (ROI) at risk.
Management BO starts with the concept of influence
First of all, brands and agencies need to understand, once and for all, that influence is not just a media format; it is the consequence of an authority built over time.
On the internet, this authority is cultivated through genuine content and the relationships between influencers and their communities. True influence is a transformation in thinking and action, resulting in concrete change.
influencer marketing management
In the context of marketing, influence and content can no longer be siloed into separate boxes. What was once a subdivision of the marketing department has now become a holistic strategy that often transcends the boundaries of a single department or is outsourced to specialized agencies.
influencer marketing management
The Ecosystem of Influence
As the process of hiring, managing creators and producing content involves several actors in the influencer ecosystem - including brands, advertising/PR agencies, influencer agencies, production companies, media outlets, tools, agents and the influencers themselves - the need for solid management becomes undeniable. Imagine the cordless phone that a lack of management would not cause.
Demands are left unfulfilled, KPIs are not met, the briefing is bad, the #publi is even worse, the BI department doesn't know what to measure... Who gets the blame? This lack of management turns influencer marketing into a risky and unsatisfactory strategy in the eyes of investors.
Given these circumstances, influence management planning becomes imperative to break down barriers between content, areas and calendars. The consumer journey must become the starting point, with authentic and relevant conversations driving the strategy.
How we implement influence management
In YOUPIX’s brand consultancy, we use an approach called ORG DESIGN, which involves a complete diagnosis of our clients’ internal dynamics, including the evaluation of suppliers, processes and tools, assignment of roles and responsibilities, and suggestions for a cohesive internal structure, optimized workflows, tools and partnerships to ensure governance and execution of the influence strategy. Once this plan is approved, we implement and share the plan with all stakeholders.
Have you ever stopped to analyze whether there are any loose ends in the content production and influencer marketing flow within your brand? Who determines the priority? Is the social strategy tied to the influencer marketing strategy? Who approves what? Is data measurement done differently when we talk about branded content and when we talk about the creator? And what about the relationship with all the influencers the brand has worked with? Is there a strategy? A post-job?
These are the types of provocations that we raise and can help you recalculate your route.
Influence is part of the whole
Effective influencer marketing management is not just an option, but a necessity. By understanding that influence is not a starting point, but an outcome, and by recognizing the complexity of the ecosystem involved, companies can maximize the results of their influencer strategies.
By adopting a solid management approach and creating an organizational architecture suited to the company's reality and objectives, influence can become not just a metric within marketing, but a fundamental pillar for success in increasingly connected strategies.