The most persuasive social proof emails are composed of:
Posted: Thu Dec 05, 2024 9:00 am
Social Proof Emails
Social proof is more compelling and authentic than outright bragging about how awesome your offer is. Most types of email automation examples can benefit from review snippets or a good quote of a recent customer review.
There are many forms of social proof you can take advantage of in automated email campaigns like customer testimonials, expert reviews, product awards, and other forms of public recognition.
Testimonials (aka customer reviews) are especially iceland mobile phone numbers database potent. A recent survey found that over 57% of US consumers consider reviews very or extremely important when considering a purchase.
Recent positive customer reviews
Expert walkthroughs and in-depth reviews
High review scores or top rankings in relevant product categories
How a referrer or friend of the subscriber reviewed your product or service
Magic Spoon’s delightful roundup of the funniest customer reviews they’ve received is a brilliant way to encourage customers to make a purchase without being overly salesy.
Source
Try adding snippets of positive customer reviews alongside a service update, a product recommendation, or a new release (assuming there was a beta program or advance copies in circulation).
Remember to handpick reviews that are both positive and reflective of the full experience customers can expect even if that means including reviews that mention drawbacks or reasonable competitor comparisons.
15. Review Request Emails
Requesting reviews from your customers is also a low-risk and cost-effective way to gather constructive feedback.
To collect reviews, you can link to a survey form in your request for feedback email, or direct customers to an external review site.
Consider incentivizing reviews with a gift card or discount coupon, but don’t feel pressured to always include monetary incentives in your review requests.
Once the first batch of reviews are submitted to popular review aggregator sites (and assuming product quality and service remain the same or gradually improve), you’ll see a steady uptick of sales driven by customer reviews and referrals.
Here’s how you can structure your review request email:
Social proof is more compelling and authentic than outright bragging about how awesome your offer is. Most types of email automation examples can benefit from review snippets or a good quote of a recent customer review.
There are many forms of social proof you can take advantage of in automated email campaigns like customer testimonials, expert reviews, product awards, and other forms of public recognition.
Testimonials (aka customer reviews) are especially iceland mobile phone numbers database potent. A recent survey found that over 57% of US consumers consider reviews very or extremely important when considering a purchase.
Recent positive customer reviews
Expert walkthroughs and in-depth reviews
High review scores or top rankings in relevant product categories
How a referrer or friend of the subscriber reviewed your product or service
Magic Spoon’s delightful roundup of the funniest customer reviews they’ve received is a brilliant way to encourage customers to make a purchase without being overly salesy.
Source
Try adding snippets of positive customer reviews alongside a service update, a product recommendation, or a new release (assuming there was a beta program or advance copies in circulation).
Remember to handpick reviews that are both positive and reflective of the full experience customers can expect even if that means including reviews that mention drawbacks or reasonable competitor comparisons.
15. Review Request Emails
Requesting reviews from your customers is also a low-risk and cost-effective way to gather constructive feedback.
To collect reviews, you can link to a survey form in your request for feedback email, or direct customers to an external review site.
Consider incentivizing reviews with a gift card or discount coupon, but don’t feel pressured to always include monetary incentives in your review requests.
Once the first batch of reviews are submitted to popular review aggregator sites (and assuming product quality and service remain the same or gradually improve), you’ll see a steady uptick of sales driven by customer reviews and referrals.
Here’s how you can structure your review request email: