Is the goal to acquire potential customers?

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Both owned media and websites are self-managed media created for the purpose of attracting customers, and there are no clear standards regarding the differences between them or how to create them. So what are some examples of the differences between the two methods of attracting customers?


The main purpose of philippines cell phone number list a website is "sales activities" to sell your company's products to existing potential customers. On the other hand, the purpose of owned media is not direct sales like a website, but rather "marketing activities" to acquire potential customers and attract customers. From the perspective of purpose, the difference between owned media and websites is clear.



Whether the content of the message is fixed


Corporate websites such as homepages transmit relatively fixed information such as company overviews and business details to users. On the other hand, the way owned media is created differs from homepages in that it accumulates useful information while changing the content to meet user needs. Therefore, it differs from homepages in the way it is created and the fact that the content changes.



Are your target users potential customers?


A website is a content that is always sent to "existing potential customers" who have a deep understanding of your company, products and services. On the other hand, owned media is content that aims to approach and attract potential customers who know nothing about your company.

A homepage is an approach to existing potential customers, while owned media is for acquiring and attracting potential customers, so the target users of the two are very different.



Why is attracting customers through owned media gaining attention?


Currently, owned media is being adopted and practiced by many companies as an efficient way to attract customers, and has achieved great results. From here, we will explain why attracting customers through owned media is attracting attention and some success stories.



Because SNS is widespread


With the rapid spread of smartphones, the number of users of social networking sites such as Twitter, Instagram, and Facebook has also increased dramatically. The information dissemination capabilities of social networking sites have come to be used extensively in marketing activities.

On SNS, users who have actually used a company's products or services become the information providers, and real, useful content is reflected. The benefits of real, useful content from users are that it creates a great advertising effect, increases awareness, and has a tremendous effect on attracting customers. Recently, there has been a trend for more companies to update their owned media in conjunction with SNS, and they are successfully attracting customers by disseminating a lot of useful information.

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