Where to order the guideline
Posted: Wed Jan 29, 2025 3:30 am
Let us note right away that you will not be able to download a suitable guideline from any Internet resource. The creation of a guide and corporate style is carried out on an individual basis. You can order a guideline from branding studios, agencies or freelancers.
The rating of advertising agencies of Russia has published a list of companies of 2020, which are the best in the section "Corporate style" and the category "Development of a guideline". It includes:
Branding agency Depot (Moscow).
Creative agency Creative People (Moscow).
Artemy Lebedev Studio (Moscow).
International company Mildberry (Moscow).
Branding agency Tomatdesign (Moscow).
KIAN Group of Companies (Novosibirsk).
Independent agency Volga Volga (Saint Petersburg).
Companies strive for individuality canada email list and creativity, so the price of the project will be formed individually and agreed with the contractor. The final cost of the work depends on many details:
Get clients from the site every month
In a guaranteed volume
Read more
company budget;
the size of the company and its scope of activities;
project scope (creation of a logo, corporate identity, manual);
depth of development of the company's corporate style (creation of templates and layouts for various media).
In some agencies, the development of a guideline is provided as a free bonus when ordering a full-scale corporate identity and strategy project.
Signs of a quality guideline
What criteria should a professionally developed guideline meet? First of all, these are:
clear requirements that are simple and accessible;
the ability to quickly create new elements of corporate style;
balanced presentation of information (the guideline manual should contain enough information to understand the concept, but not too much to study);
the concept should not limit the possibilities for development, implementation of new elements and design techniques in accordance with established standards;
The main provisions of the guideline should not become outdated quickly.
Did our article inspire you to create a guideline? Before you start working on this document, please note that you should not expect too quick results.
A guideline is not a tool that can be used to increase sales volumes or build an attractive reputation in a short period of time. However, it will be useful for large and medium-sized companies that are working on their image. Perhaps, before allocating financial resources to creating a guideline, it is worth directing them to increasing sales volumes.
The rating of advertising agencies of Russia has published a list of companies of 2020, which are the best in the section "Corporate style" and the category "Development of a guideline". It includes:
Branding agency Depot (Moscow).
Creative agency Creative People (Moscow).
Artemy Lebedev Studio (Moscow).
International company Mildberry (Moscow).
Branding agency Tomatdesign (Moscow).
KIAN Group of Companies (Novosibirsk).
Independent agency Volga Volga (Saint Petersburg).
Companies strive for individuality canada email list and creativity, so the price of the project will be formed individually and agreed with the contractor. The final cost of the work depends on many details:
Get clients from the site every month
In a guaranteed volume
Read more
company budget;
the size of the company and its scope of activities;
project scope (creation of a logo, corporate identity, manual);
depth of development of the company's corporate style (creation of templates and layouts for various media).
In some agencies, the development of a guideline is provided as a free bonus when ordering a full-scale corporate identity and strategy project.
Signs of a quality guideline
What criteria should a professionally developed guideline meet? First of all, these are:
clear requirements that are simple and accessible;
the ability to quickly create new elements of corporate style;
balanced presentation of information (the guideline manual should contain enough information to understand the concept, but not too much to study);
the concept should not limit the possibilities for development, implementation of new elements and design techniques in accordance with established standards;
The main provisions of the guideline should not become outdated quickly.
Did our article inspire you to create a guideline? Before you start working on this document, please note that you should not expect too quick results.
A guideline is not a tool that can be used to increase sales volumes or build an attractive reputation in a short period of time. However, it will be useful for large and medium-sized companies that are working on their image. Perhaps, before allocating financial resources to creating a guideline, it is worth directing them to increasing sales volumes.