Approved brand model
Posted: Tue Jan 28, 2025 8:14 am
Hybrid architecture
The Hybrid Brand Architecture model is a combination of several models, where some sub-brands are linked to the main brand, while others remain independent. This structure is designed to create similar styles for the sub-brands, but still maintain the brand identity.
The hybrid brand model chile cell phone number list typically occurs when a company starts out as a single brand and, as it grows, acquires or develops new, separate brands to better compete in the marketplace. It is an effective strategy for brands that want to appeal to multiple target audiences.
Advantages :
The opportunity to reach a more diverse and broader audience.
The model provides the possibility of merging or acquiring different brands.
The structure provides flexibility for the life cycle and positioning of sub-brands.
Flaws :
A large number of sub-brands leads to management difficulties.
For example : The Walt Disney Company has both its own sub-brands and external independent brands not associated with Disney - ABC and Marvel.
The endorsed brand model is a more flexible model in which each brand extension is given a separate identity and can be linked to the parent brand. In this way, a brand extension can have a unique strategy and target market, but still benefit from the equity of the parent brand. In many cases, the endorsed brand model includes the logo and colors of the parent brand. This allows the sub-brand to leverage the reputation of the parent brand to build equity, recognition, and security.
The approved brand model is ideal for companies that take a hybrid approach and want to maintain differentiation across their product range.
Advantages :
The parent brand's reputation influences sub-brands and consumer trust.
The same marketing strategies can be applied to both the parent brand and the sub-brands. The structure also facilitates cross-selling.
Independence of sub-brands and benefiting from the relationship with the main brand.
Flaws :
There is a possibility that the target audience will not be able to distinguish the sub-brand from the parent brand.
Consumers may perceive a sub-brand as part of the parent brand, so a negative reputation for one potentially harms the other.
For example : Kellogg's owns many brands that have their own identity, but the parent company's logo is located on all sub-brand products.
How to build architecture for your own brand?
Defining brand architecture is one of the most important steps in the brand creation process. It provides the basis for an organized and intuitive strategy and adds value to the consumer.
Along with this, a correctly chosen and competently constructed structure guarantees that each brand will retain its unique identity. So, the development of the architecture is based on the following stages: research, choice of strategy and its implementation:
The research stage involves gaining a deep understanding of the target audience, their associations with the brand, and determining their loyalty level. This information allows you to analyze existing offers and structure them correctly.
At the strategy stage , you should decide how closely you want to tie the sub-brands to the main brand? Should you cross-reference and advertise other brands together, or should they remain independent?
Make sure that each alternative is evaluated based on pre-defined criteria, while setting realistic budgets and thinking about resource allocation.
The finished strategy contains the following information: an overview of the strategic role of each brand, a description of the scope of each brand (offerings, geography, customers), the relationship between the sub-brand and the main brand.
During the implementation phase , ensure that each team member understands the strategic role of each brand within the architecture and customer communications. Review the completed strategy and determine how it will be used for the overall success of the company.
Read also : Why Your Business Needs Social Media? TOP 9 Reasons That Are Hard to Dispute
The Hybrid Brand Architecture model is a combination of several models, where some sub-brands are linked to the main brand, while others remain independent. This structure is designed to create similar styles for the sub-brands, but still maintain the brand identity.
The hybrid brand model chile cell phone number list typically occurs when a company starts out as a single brand and, as it grows, acquires or develops new, separate brands to better compete in the marketplace. It is an effective strategy for brands that want to appeal to multiple target audiences.
Advantages :
The opportunity to reach a more diverse and broader audience.
The model provides the possibility of merging or acquiring different brands.
The structure provides flexibility for the life cycle and positioning of sub-brands.
Flaws :
A large number of sub-brands leads to management difficulties.
For example : The Walt Disney Company has both its own sub-brands and external independent brands not associated with Disney - ABC and Marvel.
The endorsed brand model is a more flexible model in which each brand extension is given a separate identity and can be linked to the parent brand. In this way, a brand extension can have a unique strategy and target market, but still benefit from the equity of the parent brand. In many cases, the endorsed brand model includes the logo and colors of the parent brand. This allows the sub-brand to leverage the reputation of the parent brand to build equity, recognition, and security.
The approved brand model is ideal for companies that take a hybrid approach and want to maintain differentiation across their product range.
Advantages :
The parent brand's reputation influences sub-brands and consumer trust.
The same marketing strategies can be applied to both the parent brand and the sub-brands. The structure also facilitates cross-selling.
Independence of sub-brands and benefiting from the relationship with the main brand.
Flaws :
There is a possibility that the target audience will not be able to distinguish the sub-brand from the parent brand.
Consumers may perceive a sub-brand as part of the parent brand, so a negative reputation for one potentially harms the other.
For example : Kellogg's owns many brands that have their own identity, but the parent company's logo is located on all sub-brand products.
How to build architecture for your own brand?
Defining brand architecture is one of the most important steps in the brand creation process. It provides the basis for an organized and intuitive strategy and adds value to the consumer.
Along with this, a correctly chosen and competently constructed structure guarantees that each brand will retain its unique identity. So, the development of the architecture is based on the following stages: research, choice of strategy and its implementation:
The research stage involves gaining a deep understanding of the target audience, their associations with the brand, and determining their loyalty level. This information allows you to analyze existing offers and structure them correctly.
At the strategy stage , you should decide how closely you want to tie the sub-brands to the main brand? Should you cross-reference and advertise other brands together, or should they remain independent?
Make sure that each alternative is evaluated based on pre-defined criteria, while setting realistic budgets and thinking about resource allocation.
The finished strategy contains the following information: an overview of the strategic role of each brand, a description of the scope of each brand (offerings, geography, customers), the relationship between the sub-brand and the main brand.
During the implementation phase , ensure that each team member understands the strategic role of each brand within the architecture and customer communications. Review the completed strategy and determine how it will be used for the overall success of the company.
Read also : Why Your Business Needs Social Media? TOP 9 Reasons That Are Hard to Dispute