Vladislav Zakharevich, Head of PPC Elit-Web
Posted: Tue Jan 28, 2025 6:30 am
Our specialists introduced a personalized approach through search advertising and PMax campaigns, which use AI algorithms to select the most effective combinations of ads and target audiences. As a result, the number of conversions increased by 1.3 times, while their cost decreased by 20%. The number of clicks on the number increased by 1.7 times.
Our team also sought to azerbaijan cell phone number list establish trusting relationships between the brand and consumers in another niche - for a company that is engaged in auto tuning and also sells auto parts and accessories.
Understanding that our client's target audience is focused on exclusive products and requires time to make a decision, our specialists focused on remarketing and dynamic ads when launching contextual advertising for the site. This allowed us to maintain communication with customers who were previously interested in the products and provide them with relevant offers.
As a result, the number of requests in the basket increased by 1.5 times, and the number of calls through Ringostat increased by 1.6 times.
These examples show how companies can improve customer engagement by focusing on communication and personalization. A personalized approach and continuous testing of strategies are key to successfully implementing this trend.
Trend 4: Increased focus on UGC content
User-generated content is now becoming a key tool for brand promotion. Search engines increasingly value such materials for their uniqueness, sincerity, and high level of engagement. Regular users also often prefer social proof, rather than just listening to expert opinions. Using reviews, recommendations, and discussions builds audience trust, which we have already mentioned above several times.
We are seeing TikTok continue to gain ground. It is no longer just an entertainment platform, but also an effective tool for social commerce. Here, sales are built on the principle of “person to person”. Users prefer personalized recommendations and live videos that create a sense of direct interaction with the brand.
It works similarly with Instagram promotion. Content from real users is perceived as more sincere and convincing. The global reach of advertising on each of these platforms is1.69 billionfor audiences aged 18 and over. Brands actively use reviews, comments and publications of other users to attract new customers.
For businesses looking to improve their position, it is important to develop strategies for creating UGC content and building their own unique brand.
Amebli successfully used this approach to promote orthopedic mattresses and toppers on Instagram. The SMM strategy focused on creative videos in which users shared their experiences and showed how Amebli products help solve their problems. The funny stories resonated with the audience and became a kind of social proof.
We have achieved that the brand account has become an effective platform for attracting customers. In three months of working on the project, the number of subscribers has grown by 2,500. Only in the Reels video format, we managed to reach 176,863 people per month. Within one month, 147 purchases were made, which indicates the high efficiency of the chosen strategy. ROAS reached 3,214%.
Nina Mayorova, head of SMM department
It is no less important to post reviews on third-party resources for external website promotion. For example, to improve the link profile of the website of the online store selling remote controls Pulti.ua, in addition to other work, our specialists were actively engaged in crowd marketing: they looked for sites where reviews could be posted. This allowed us to improve the visibility of the website and attract new visitors. Using a comprehensive approach, we were able to achieve an increase in organic traffic by 1.5 times.
UGC content helps brands strengthen their connection with their audience. Using real user stories is becoming not only a trend, but also an effective tool for increasing sales and customer loyalty.
Trend 5. Withstand competition with marketplaces
Today, more than 60% of global online purchases are made through marketplaces. The leaders among them are Amazon, eBay, Walmart and Etsy. These platforms offer interesting conditions for both entrepreneurs and users, so they remain popular not only in the world, but also in Ukraine.
China holds the lead in global online sales thanks to the well-known platforms Temu and AliExpress. It accounts for more than 50% of all transactions, and the annual volume of e-commerce exceeds 3 trillion dollars. These Chinese platforms are actively conquering the Ukrainian market and offer low prices and fast delivery.
On the one hand, entrepreneurs are concerned about such expansion, and on the other hand, many are trying to take advantage of new opportunities and enter new markets by placing their products on popular marketplaces.
According to Forbes, more than 20,000 Ukrainian entrepreneurs use Amazon to sell their goods. The platform for selling handmade goods Etsy has more than 92 million active buyers and 7.5 million sellers worldwide. Among them are more than 50 thousand Ukrainian shops. And on the third most popular platform among Ukrainian sellers, eBay, more than 10 thousand entrepreneurs from Ukraine work.
Another challenge is related to competition with Ukrainian marketplaces, because most often they occupy the first positions in search. For example, the Rozetka marketplace has more than 60 million items in 7,000 categories, and its site is visited daily by more than 5 million people.
To withstand competition with global and Ukrainian giants, Ukrainian entrepreneurs should think about creating a unique offer and set a goal to strengthen their positions on well-known marketplaces.
For example, another platform that is gaining popularity is Google Shopping. This was one of the successful channels for promoting the wholesale online store of flower and gift packaging Belany.ua. Specialists set up an advertising account and profile in Google Merchant Centre and created a high-quality product data feed. This ensured the correct display of products in Google search queries. The results were not long in coming: CTR increased by 181.25%, and the cost of conversion decreased by 155.8%. This showed the high efficiency of this approach for business.
Online textile and clothing store Garne.com.ua also faced a lot of competition from large marketplaces, which made it difficult to set up contextual advertising. In response, the team decided to focus on search campaigns and promote products through Google Shopping. The main focus was on the quality of setting up advertising campaigns and optimizing the work of the advertising account.
Given the specifics of the niche and the importance of visual presentation of the product, we prepared a data feed. After the ads appeared in the Google Shopping section, several tests were conducted and the most effective strategies were selected. This led to an increase in conversion by 46.02%, and its cost decreased by 35.42%. Despite the tough competition, we were able to achieve high profitability of advertising campaigns.
Vladislav Zakharevich, Head of PPC Elit-Web
Consequently, in our work we have to look for new ways to maintain our positions in an oversaturated market.
Formula for success for developing an e-commerce resource from the Elit-Web team
To sum it up, we suggest you take advantage of our team’s formula for success, which we have developed based on 10 years of experience and taking into account current market trends.
Success of an e-commerce project = well-optimized website + good service + quality content + multi-communication.
A website is an opportunity to tell about your brand in detail, establish sales and present a variety of goods and services. But it must be optimized for search engines (remember about meta descriptions, loading speed and other factors) and meet the needs of users (it must have a well-thought-out structure, modern UX design, etc.).
In order for the consumer to complete the purchase, it is worth taking care of good service: speed of ordering, free delivery, various payment methods, as well as conditions for return and exchange if necessary - this is the basis for building customer loyalty.
In order for the user to make a choice, he needs to be provided with enough information. Therefore, we prepare high-quality content (texts for the blog, photos, video reviews, feedback, etc.) and post it on different platforms.
And finally, let's remember about multi-communication. Each brand should have several different acquisition channels: organic search, search advertising, media on YouTube and websites, in social networks. Also, do not forget about customer support in social networks, messengers, informing through email marketing, remarketing and processing abandoned carts. Post-sales communications are also important: loyalty programs, promotions, mailings and creating a connection with your audience in the brand community in social networks. But there should not be too many of these channels. It is better to focus on several of them and test different formats of interaction with the audience.
The Elit-Web team helps to unite all these components and promotes the growth of your online business. After all, only a harmonious balance of modern tactics and a professional strategy can take an e-commerce resource to a new level.
Our team also sought to azerbaijan cell phone number list establish trusting relationships between the brand and consumers in another niche - for a company that is engaged in auto tuning and also sells auto parts and accessories.
Understanding that our client's target audience is focused on exclusive products and requires time to make a decision, our specialists focused on remarketing and dynamic ads when launching contextual advertising for the site. This allowed us to maintain communication with customers who were previously interested in the products and provide them with relevant offers.
As a result, the number of requests in the basket increased by 1.5 times, and the number of calls through Ringostat increased by 1.6 times.
These examples show how companies can improve customer engagement by focusing on communication and personalization. A personalized approach and continuous testing of strategies are key to successfully implementing this trend.
Trend 4: Increased focus on UGC content
User-generated content is now becoming a key tool for brand promotion. Search engines increasingly value such materials for their uniqueness, sincerity, and high level of engagement. Regular users also often prefer social proof, rather than just listening to expert opinions. Using reviews, recommendations, and discussions builds audience trust, which we have already mentioned above several times.
We are seeing TikTok continue to gain ground. It is no longer just an entertainment platform, but also an effective tool for social commerce. Here, sales are built on the principle of “person to person”. Users prefer personalized recommendations and live videos that create a sense of direct interaction with the brand.
It works similarly with Instagram promotion. Content from real users is perceived as more sincere and convincing. The global reach of advertising on each of these platforms is1.69 billionfor audiences aged 18 and over. Brands actively use reviews, comments and publications of other users to attract new customers.
For businesses looking to improve their position, it is important to develop strategies for creating UGC content and building their own unique brand.
Amebli successfully used this approach to promote orthopedic mattresses and toppers on Instagram. The SMM strategy focused on creative videos in which users shared their experiences and showed how Amebli products help solve their problems. The funny stories resonated with the audience and became a kind of social proof.
We have achieved that the brand account has become an effective platform for attracting customers. In three months of working on the project, the number of subscribers has grown by 2,500. Only in the Reels video format, we managed to reach 176,863 people per month. Within one month, 147 purchases were made, which indicates the high efficiency of the chosen strategy. ROAS reached 3,214%.
Nina Mayorova, head of SMM department
It is no less important to post reviews on third-party resources for external website promotion. For example, to improve the link profile of the website of the online store selling remote controls Pulti.ua, in addition to other work, our specialists were actively engaged in crowd marketing: they looked for sites where reviews could be posted. This allowed us to improve the visibility of the website and attract new visitors. Using a comprehensive approach, we were able to achieve an increase in organic traffic by 1.5 times.
UGC content helps brands strengthen their connection with their audience. Using real user stories is becoming not only a trend, but also an effective tool for increasing sales and customer loyalty.
Trend 5. Withstand competition with marketplaces
Today, more than 60% of global online purchases are made through marketplaces. The leaders among them are Amazon, eBay, Walmart and Etsy. These platforms offer interesting conditions for both entrepreneurs and users, so they remain popular not only in the world, but also in Ukraine.
China holds the lead in global online sales thanks to the well-known platforms Temu and AliExpress. It accounts for more than 50% of all transactions, and the annual volume of e-commerce exceeds 3 trillion dollars. These Chinese platforms are actively conquering the Ukrainian market and offer low prices and fast delivery.
On the one hand, entrepreneurs are concerned about such expansion, and on the other hand, many are trying to take advantage of new opportunities and enter new markets by placing their products on popular marketplaces.
According to Forbes, more than 20,000 Ukrainian entrepreneurs use Amazon to sell their goods. The platform for selling handmade goods Etsy has more than 92 million active buyers and 7.5 million sellers worldwide. Among them are more than 50 thousand Ukrainian shops. And on the third most popular platform among Ukrainian sellers, eBay, more than 10 thousand entrepreneurs from Ukraine work.
Another challenge is related to competition with Ukrainian marketplaces, because most often they occupy the first positions in search. For example, the Rozetka marketplace has more than 60 million items in 7,000 categories, and its site is visited daily by more than 5 million people.
To withstand competition with global and Ukrainian giants, Ukrainian entrepreneurs should think about creating a unique offer and set a goal to strengthen their positions on well-known marketplaces.
For example, another platform that is gaining popularity is Google Shopping. This was one of the successful channels for promoting the wholesale online store of flower and gift packaging Belany.ua. Specialists set up an advertising account and profile in Google Merchant Centre and created a high-quality product data feed. This ensured the correct display of products in Google search queries. The results were not long in coming: CTR increased by 181.25%, and the cost of conversion decreased by 155.8%. This showed the high efficiency of this approach for business.
Online textile and clothing store Garne.com.ua also faced a lot of competition from large marketplaces, which made it difficult to set up contextual advertising. In response, the team decided to focus on search campaigns and promote products through Google Shopping. The main focus was on the quality of setting up advertising campaigns and optimizing the work of the advertising account.
Given the specifics of the niche and the importance of visual presentation of the product, we prepared a data feed. After the ads appeared in the Google Shopping section, several tests were conducted and the most effective strategies were selected. This led to an increase in conversion by 46.02%, and its cost decreased by 35.42%. Despite the tough competition, we were able to achieve high profitability of advertising campaigns.
Vladislav Zakharevich, Head of PPC Elit-Web
Consequently, in our work we have to look for new ways to maintain our positions in an oversaturated market.
Formula for success for developing an e-commerce resource from the Elit-Web team
To sum it up, we suggest you take advantage of our team’s formula for success, which we have developed based on 10 years of experience and taking into account current market trends.
Success of an e-commerce project = well-optimized website + good service + quality content + multi-communication.
A website is an opportunity to tell about your brand in detail, establish sales and present a variety of goods and services. But it must be optimized for search engines (remember about meta descriptions, loading speed and other factors) and meet the needs of users (it must have a well-thought-out structure, modern UX design, etc.).
In order for the consumer to complete the purchase, it is worth taking care of good service: speed of ordering, free delivery, various payment methods, as well as conditions for return and exchange if necessary - this is the basis for building customer loyalty.
In order for the user to make a choice, he needs to be provided with enough information. Therefore, we prepare high-quality content (texts for the blog, photos, video reviews, feedback, etc.) and post it on different platforms.
And finally, let's remember about multi-communication. Each brand should have several different acquisition channels: organic search, search advertising, media on YouTube and websites, in social networks. Also, do not forget about customer support in social networks, messengers, informing through email marketing, remarketing and processing abandoned carts. Post-sales communications are also important: loyalty programs, promotions, mailings and creating a connection with your audience in the brand community in social networks. But there should not be too many of these channels. It is better to focus on several of them and test different formats of interaction with the audience.
The Elit-Web team helps to unite all these components and promotes the growth of your online business. After all, only a harmonious balance of modern tactics and a professional strategy can take an e-commerce resource to a new level.