Because a year represents a lot of changes and adaptations, we list of bahrain whatsapp phone numbers asked Benoit de Nayer , our co-CEO and subject matter expert, to sit down with Jonathan Wuurman to discuss and assess the progress since the launch of the GDPR on May 25, 2018.
They are talking about it
Benoit de Nayer and Jonathan Wuurman discussed each of these topics, so to find out more, watch the video!
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Data: The Gold of the 21st Century
In the digital age where everything is available at the click of a button, where users regularly turn to websites to form an opinion, read reviews and make purchases, the data they entrust to companies has become a vital resource that is therefore important to handle with care, respect and transparency . The GDPR supports this idea by dictating the things to be respected and by integrating sanctions. Sanctions that can go as far as fines of quite exorbitant amounts if we consider that Google was sanctioned by a fine amounting to 57 million dollars.
The sanctions, of course, vary and depend on the size and reputation of the company in addition to the seriousness of the situation . While throughout this year, special attention has been paid to the actions of large companies with regard to compliance with the GDPR, the situations vary for each country . In Germany and France, the management and application of the GDPR in companies has not been done in a lax atmosphere, quite the contrary. But all this remains very cultural: we easily recognize the severity specific to Germany and the strict nature of the CNIL in France. There, but also elsewhere, the essential step has been to educate on the issue and the GDPR in order not to make mistakes. At Actito, we advise transparency, a culture of trust and communication: the customer must feel at the center of concerns and must see that his voice is heard but also listened to. To know what Actito has done in its marketing automation platform regarding the GDPR, you can review our Spring '18 Release - Special GDPR .
Being “GDPR-compliant”: a biased use of terms
Benoit de Nayer passionately emphasizes: the GDPR is an ongoing process, there is always something to do, we must always improve or rectify something, learn from our mistakes and develop new things. Where new profiles have appeared (notably the DPO responsible for checking that everything is being done to apply the GDPR within the company), it is also vital to be able to test, learn and restart the processes to best comply with the GDPR. The GDPR is always a new thing that is improving and gradually clearing up any gray areas that may exist. It is becoming clearer and evolving with the experiences of companies, which is why communication is essential.
Ten steps to staying compliant: check?
So a year ago, we offered you a small pocket-sized guide offering you the ten steps to remain GDPR compliant. It is clear that of these 10 steps, some were validated very quickly while others are constantly evolving or are still ongoing processes. And you, where are you?
Ten steps to staying compliant: check?
Consent and opt-in: no confusion!
Often, consent and opt-in are used as synonyms and this is probably also where mistakes can arise. Consent and opt-in have different granularities and subtleties . Consent is generic and relates to the marketing objective, whereas opt-in implies the notion of channel. Indeed, if a user gives their marketing consent but does not offer their opt-in on sending SMS messages , this does not mean that they are not interested in sending newsletters or receiving postal mail. Opt-in therefore implies that there has been marketing consent . But the reverse is not true: if a user has not given their marketing consent, no opt-in should be linked to their profile. Are you wondering how to obtain valid consent? This may be a good opportunity to reread our article on this subject, then.
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