What products are worth advertising on Odnoklassniki

[moniya12]

Odnoklassniki is great at selling products that meet a specific need of the end customer: FMCG ( fast moving consumer goods), retail, cosmetics, pharmaceuticals, clothing, financial B2C products. However, Odnoklassniki is suitable not only for advertising products and services. We have experience launching a target on this platform for a social project - an environmental petition. Among the advantages of Odnoklassniki is its popularity in the regions. That is, this platform is perfect for promoting local businesses.




Are there any special features of advertising creatives?
When creating creatives for targeting, the rules are the same: you need to test.

Our experience as an SMM agency shows that the Instagram* audience is france consumer email list more jaded and demanding of design, although even here the simplest creatives sometimes worked well in targeting. The Odnoklassniki audience is considered less demanding in terms of visuals, perhaps this is due to the rather specific design of the social network itself.

The effectiveness of creatives depends, first of all, on how well the company understands its audience: what seems beautiful and interesting to them, what is important to them when making a purchase decision. Looking at the advertisement, a person should immediately understand what kind of product is being offered to them and what benefits this offer has (promotions , discounts, bonuses).

Cons of Odnoklassniki
Targeters, including our agency's specialists, note the following disadvantages of Odnoklassniki:
★ "clumsy " advertising account, ★ not a very extensive set of parameters for targeting, ★ limited opportunities for optimization. These problems are partially solved by launching targeted advertising in Odnoklassniki not directly through the social network account, but through the MyTarget platform. In fact, there is no absolutely ideal advertising platform. The main thing is to contact professionals and carry out comprehensive work on preparing advertising.

[yadaysrdone]

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