What's next?
Posted: Thu Dec 05, 2024 7:05 am
Discover our series of short videos What's Next! Our experts discuss marketing, deliverability, strategy issues, to give you the best post-lockdown advice. Watch now!
What's next?
A catalyst for change, confinement has led to an accelerated digitalization list of bahamas whatsapp phone numbers of all practices. On the brand side, it is the most agile players who will be able to adapt quickly and successfully to these new challenges. For you, marketers, the main challenge is to renew your strategy to (re)activate your contacts. Discover our best advice in videos!
1
How to review your automatic messages and reactivate your contacts without impacting deliverability? Background
How to review your automatic messages and reactivate your contacts without impacting deliverability?
The two months of confinement have seen mass communications explode! "Covid 19 Alert!"; "Coronavirus: our team is listening to you"... To deal with this unexpected boom, with the saturation of servers, ISP security managers have had to increase their vigilance ... So how can you communicate now, without risking impacting your reputation and generate blockages? Marc Désenfant and Anne Claire Fichten provide you with best practices to optimize the performance of your marketing automation programs… while preserving your deliverability!
I review my triggers and preserve my reputation!
Icon playerI review my triggers and preserve my reputation!
2
How to maintain the connection with your customers and stay positive? Background
How to maintain the connection with your customers and stay positive?
Authenticity and transparency are essential to restore a climate of trust. After the distressing experience of confinement and the uncertain aftermath of deconfinement, the consumer needs to be reassured by positive messages of proximity. This reinforces the trend of marketing focused on relationships rather than transactions alone.
Manon Koziol and Johnny Mukuta Mensah talk to you here about the importance of maintaining contact and staying positive with your customers.
I prioritize customer relations!
Icon playerI prioritize customer relations!
3
What new customer segmentation? Background
What new customer segmentation?
After 2 months of isolation, most consumers want “life to go back to normal”. But purchasing habits and behaviors have changed in the meantime…
Some of your customers may engage in revenge spending while others will feel the need to be reassured about the health measures put in place before consuming again? What new segmentations should be put in place? How to adapt your communications to meet your customers' new expectations? Discover our best advice by listening to our experts Marc Désenfant and Sophie Marchesin.
I am rethinking and adapting my customer segmentation!
Icon playerI am rethinking and adapting my customer segmentation!
4
Which channel mix should you choose to gain relevance? Background
Which channel mix should you choose to gain relevance?
To maintain contact with its customers, there is more than just email! Air Belgium has demonstrated a well-balanced use of its communication channels to maintain the link with its customers during this very special period, particularly for the air transport sector!
Our Project & Account Manager, Margot Detollenaere, is discussing this with our Country Manager, Johnny Mukuta Mensah.
I adopt the winning channel mix!
Icon playerI adopt the winning channel mix!
Our expert advice condensed into an e-book!
In this e-book you will find:
- 8 themes for reflection to renew your post-confinement marketing strategy: how to adapt your automatic messages and triggers , avoid the deliverability trap , understand your customers' expectations , rethink your customer segmentation, maintain contact with them even if your business is at a standstill, stay positive, choose the right channel mix, adjust supply and demand?
- And 6 expert opinions to guide you, to give you concrete ideas for possible strategies.
What's next?
A catalyst for change, confinement has led to an accelerated digitalization list of bahamas whatsapp phone numbers of all practices. On the brand side, it is the most agile players who will be able to adapt quickly and successfully to these new challenges. For you, marketers, the main challenge is to renew your strategy to (re)activate your contacts. Discover our best advice in videos!
1
How to review your automatic messages and reactivate your contacts without impacting deliverability? Background
How to review your automatic messages and reactivate your contacts without impacting deliverability?
The two months of confinement have seen mass communications explode! "Covid 19 Alert!"; "Coronavirus: our team is listening to you"... To deal with this unexpected boom, with the saturation of servers, ISP security managers have had to increase their vigilance ... So how can you communicate now, without risking impacting your reputation and generate blockages? Marc Désenfant and Anne Claire Fichten provide you with best practices to optimize the performance of your marketing automation programs… while preserving your deliverability!
I review my triggers and preserve my reputation!
Icon playerI review my triggers and preserve my reputation!
2
How to maintain the connection with your customers and stay positive? Background
How to maintain the connection with your customers and stay positive?
Authenticity and transparency are essential to restore a climate of trust. After the distressing experience of confinement and the uncertain aftermath of deconfinement, the consumer needs to be reassured by positive messages of proximity. This reinforces the trend of marketing focused on relationships rather than transactions alone.
Manon Koziol and Johnny Mukuta Mensah talk to you here about the importance of maintaining contact and staying positive with your customers.
I prioritize customer relations!
Icon playerI prioritize customer relations!
3
What new customer segmentation? Background
What new customer segmentation?
After 2 months of isolation, most consumers want “life to go back to normal”. But purchasing habits and behaviors have changed in the meantime…
Some of your customers may engage in revenge spending while others will feel the need to be reassured about the health measures put in place before consuming again? What new segmentations should be put in place? How to adapt your communications to meet your customers' new expectations? Discover our best advice by listening to our experts Marc Désenfant and Sophie Marchesin.
I am rethinking and adapting my customer segmentation!
Icon playerI am rethinking and adapting my customer segmentation!
4
Which channel mix should you choose to gain relevance? Background
Which channel mix should you choose to gain relevance?
To maintain contact with its customers, there is more than just email! Air Belgium has demonstrated a well-balanced use of its communication channels to maintain the link with its customers during this very special period, particularly for the air transport sector!
Our Project & Account Manager, Margot Detollenaere, is discussing this with our Country Manager, Johnny Mukuta Mensah.
I adopt the winning channel mix!
Icon playerI adopt the winning channel mix!
Our expert advice condensed into an e-book!
In this e-book you will find:
- 8 themes for reflection to renew your post-confinement marketing strategy: how to adapt your automatic messages and triggers , avoid the deliverability trap , understand your customers' expectations , rethink your customer segmentation, maintain contact with them even if your business is at a standstill, stay positive, choose the right channel mix, adjust supply and demand?
- And 6 expert opinions to guide you, to give you concrete ideas for possible strategies.