When does contextual advertising work poorly

[moniya12]

1. Your processes for handling potential clients from the site are poorly configured





What is the point of contextual advertising if it can bring 100 potential buyers, but the sales department can only process 10? Creating good communications between the company and their customers can solve this issue, and then contextual advertising will work at full capacity.





2. You do not want to cooperate with external specialists





Contrary to popular belief, not every freelance student can cyprus consumer email list handle online advertising. An effective and highly profitable advertising campaign requires experience, skills, information about promotion channels and a pinch of creativity. If you do not want to seek help from people who do contextual advertising 40 hours a week, then in the long term your online advertising may become unprofitable.





Don't forget that you yourself should actively participate in developing the strategy, helping contractors. Yes, they are specialists, but only in contextual advertising! You, as a representative of your niche, know much more nuances about it, all the secrets and tricks. Therefore, the main thing in contextual advertising is cooperation.





List of situations when you 100% need to use contextual advertising


You have a new product or service - until your old traffic brings the new product to the top of the natural search results, paid traffic from Yandex.Direct and Google AdWords will help.
You want to focus your efforts on certain regions/areas of the city – geo-targeting will allow you to show your ads only to those people who are located or live in the places you need.
You are entering a highly competitive niche and in order to be at the level of the niche flagships, you need to pay for impressions and user clicks on them.
You are running temporary promotions or you have seasonal offers that require advertising to be shown to users here and now, without delay. Contextual advertising starts working immediately after it is turned on.
You just haven't tried using it before! To check whether contextual advertising is right for you or not, you need to launch it and see!

[yadaysrdone]

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