Prohibited Topics on Facebook
Posted: Mon Jan 27, 2025 9:29 am
It is not advisable to argue on Facebook about:
religions;
politics;
minorities;
charity.
However, it is permissible to touch upon these issues, but only if you are an expert (or are striving for hype and wide resonance).
In case of scandal:
Remember that sooner or later lebanon email list a scandal will happen: if you are a media personality, it is inevitable.
Consider it an opportunity to become more famous and promote yourself more effectively on Facebook.
Don't fall for provocations: by responding to "abusive" posts, you are creating extra PR for their authors.
After some time, publish a calm, unemotional, reasonable text summing up the situation, but do not stoop to attacks or justifications.
Leave room for users to comment on this post. After the discussion is over, remember everyone who spoke negatively about you.
Some tips regarding jargon and profanity:
Professional terms and jargon are used to shorten the text, not for beauty.
Obscene expressions should be used in moderation and appropriately (so that the author does not look like an aggressive redneck).
Swearing draws too much attention to the form, which obscures the meaning of the text. Is that what you're trying to achieve when promoting yourself on Facebook?
Promotion on Facebook through bloggers and targeting
Facebook takes a negative view of reposts of business pages and deliberately reduces the number of their impressions in news feeds. Although this does not apply to viral posts, which the algorithms consider worthy of attention. Repost contests, which tell a huge number of users about a brand, are so popular on VKontakte, are not allowed by Facebook rules.
Promotion on Facebook through bloggers and targeting
There are not many free or relatively inexpensive ways to promote on Facebook: these are sponsored posts from influencers and mentions of the company in posts by subscribers (which many brands actively ask their audience to do).
It is better to cooperate with those opinion leaders and bloggers who have your target audience among their subscribers. This can be done free of charge - “for love” or by barter, if you can come to an agreement. Your task is to offer the blogger the most favorable conditions for working together, to arouse his interest. Otherwise, you will simply have to pay for advertising.
A successful example of a brand collaborating with a blogger on Facebook is the well-known Artemy Lebedev, who marks advertising posts and does not participate in writing the texts (he simply posts them on his own behalf). And he can do this, and working on the text so that it is clear, brief and selling is already the task of the customer company. But you can ask the blogger, if this is a smaller figure than Lebedev, to prepare the content of the advertising post himself.
By additionally promoting on Facebook through targeted advertising, a company can significantly increase the number of contacts with potential buyers and subscribers. This will not be as expensive as it seems, and you can even start promoting a post through a mobile application. But first, you need to set up an advertising account from a desktop computer:
Click on the “Create Ad” button in the business account . Then fill in the profile data, select a payment method - PayPal, Qiwi, bank card (for some reason, virtual cards and Sberbank cards cannot be linked, Facebook has an unjustified hatred for them and can ban you simply for trying to link them; a corporate Alfa-Bank card will not work either). The names in the account and on the card must be the same, because linking other people's cards is prohibited.
Set up the audience to display in the corresponding tab : specify gender, age, geolocation (country, city, region or a more specific place) and parameters for more precise targeting.
The audience should be described in as much detail as possible: it is not enough to indicate that these are middle-aged women with an average income — it is necessary to specify that the women are 30–50 years old, their position is top manager (or, for example, their interests include cosmetics). If there are several offers for different segments — the stronger and weaker sex, young people and mature people — separate groups should be created to promote more effectively on Facebook using targeted advertising.
religions;
politics;
minorities;
charity.
However, it is permissible to touch upon these issues, but only if you are an expert (or are striving for hype and wide resonance).
In case of scandal:
Remember that sooner or later lebanon email list a scandal will happen: if you are a media personality, it is inevitable.
Consider it an opportunity to become more famous and promote yourself more effectively on Facebook.
Don't fall for provocations: by responding to "abusive" posts, you are creating extra PR for their authors.
After some time, publish a calm, unemotional, reasonable text summing up the situation, but do not stoop to attacks or justifications.
Leave room for users to comment on this post. After the discussion is over, remember everyone who spoke negatively about you.
Some tips regarding jargon and profanity:
Professional terms and jargon are used to shorten the text, not for beauty.
Obscene expressions should be used in moderation and appropriately (so that the author does not look like an aggressive redneck).
Swearing draws too much attention to the form, which obscures the meaning of the text. Is that what you're trying to achieve when promoting yourself on Facebook?
Promotion on Facebook through bloggers and targeting
Facebook takes a negative view of reposts of business pages and deliberately reduces the number of their impressions in news feeds. Although this does not apply to viral posts, which the algorithms consider worthy of attention. Repost contests, which tell a huge number of users about a brand, are so popular on VKontakte, are not allowed by Facebook rules.
Promotion on Facebook through bloggers and targeting
There are not many free or relatively inexpensive ways to promote on Facebook: these are sponsored posts from influencers and mentions of the company in posts by subscribers (which many brands actively ask their audience to do).
It is better to cooperate with those opinion leaders and bloggers who have your target audience among their subscribers. This can be done free of charge - “for love” or by barter, if you can come to an agreement. Your task is to offer the blogger the most favorable conditions for working together, to arouse his interest. Otherwise, you will simply have to pay for advertising.
A successful example of a brand collaborating with a blogger on Facebook is the well-known Artemy Lebedev, who marks advertising posts and does not participate in writing the texts (he simply posts them on his own behalf). And he can do this, and working on the text so that it is clear, brief and selling is already the task of the customer company. But you can ask the blogger, if this is a smaller figure than Lebedev, to prepare the content of the advertising post himself.
By additionally promoting on Facebook through targeted advertising, a company can significantly increase the number of contacts with potential buyers and subscribers. This will not be as expensive as it seems, and you can even start promoting a post through a mobile application. But first, you need to set up an advertising account from a desktop computer:
Click on the “Create Ad” button in the business account . Then fill in the profile data, select a payment method - PayPal, Qiwi, bank card (for some reason, virtual cards and Sberbank cards cannot be linked, Facebook has an unjustified hatred for them and can ban you simply for trying to link them; a corporate Alfa-Bank card will not work either). The names in the account and on the card must be the same, because linking other people's cards is prohibited.
Set up the audience to display in the corresponding tab : specify gender, age, geolocation (country, city, region or a more specific place) and parameters for more precise targeting.
The audience should be described in as much detail as possible: it is not enough to indicate that these are middle-aged women with an average income — it is necessary to specify that the women are 30–50 years old, their position is top manager (or, for example, their interests include cosmetics). If there are several offers for different segments — the stronger and weaker sex, young people and mature people — separate groups should be created to promote more effectively on Facebook using targeted advertising.