Use cases for mobile wallet marketing
Posted: Thu Dec 05, 2024 6:39 am
A customer completes a transaction, such as buying an event ticket or making a first purchase.
A prompt appears, encouraging the customer to add a card (e.g., ticket, membership card, coupon, etc.) with a QR code to their digital wallet.
The user adds the card to their mobile phone and can access it by double-pressing the lock button on their device.
Upon arriving at a physical location, the user can present and scan the card to access its benefits.
When do you need mobile wallet marketing?
You should consider mobile wallet marketing if you want to:
Attract more foot traffic. You can bring more customers into your physical store by providing exclusive in-store discounts or promotions via mobile wallet.
Boost repeat purchases. Loyalty cards and latvia telephone number data special offers stored in mobile wallets can encourage customers to return and shop more frequently.
Increase the average basket size. Digital coupons and bundled offers can incentivize customers to buy more items during each visit.
Improve customer experience. Mobile wallets ensure customers don’t forget their event tickets, reduce checkout time, and improve overall satisfaction with your brand.
Combine the digital and retail experience. When you enable customers to redeem digital coupons, loyalty cards, and passes directly from their mobile wallets in a physical location, it’s easy to trace the impact of your digital efforts on on-site traffic.
Enhance customer engagement with your customer loyalty program. Customers often forget or lose physical loyalty cards. Having the card in their mobile wallet ensures they always have it at hand.
All in all, mobile wallet marketing is a powerful strategy for building long-term relationships with your customers.
Many are unaware that mobile wallets can be used for more than just storing digital payment information — they actually have a multitude of other practical applications.
Event tickets
More and more people prefer digital event tickets over printed ones, expecting brands to offer convenient mobile solutions.
However, most businesses only use PDF files with QR codes for digital ticketing — a step in the right direction but not enough for a seamless customer experience. Users still need to locate and upload these files at the event entrance, which often causes delays.
You can avoid all that friction by allowing your customers to add tickets right to their mobile wallets. Once saved, this opens up an instant, one-way communication channel with your customers:
A prompt appears, encouraging the customer to add a card (e.g., ticket, membership card, coupon, etc.) with a QR code to their digital wallet.
The user adds the card to their mobile phone and can access it by double-pressing the lock button on their device.
Upon arriving at a physical location, the user can present and scan the card to access its benefits.
When do you need mobile wallet marketing?
You should consider mobile wallet marketing if you want to:
Attract more foot traffic. You can bring more customers into your physical store by providing exclusive in-store discounts or promotions via mobile wallet.
Boost repeat purchases. Loyalty cards and latvia telephone number data special offers stored in mobile wallets can encourage customers to return and shop more frequently.
Increase the average basket size. Digital coupons and bundled offers can incentivize customers to buy more items during each visit.
Improve customer experience. Mobile wallets ensure customers don’t forget their event tickets, reduce checkout time, and improve overall satisfaction with your brand.
Combine the digital and retail experience. When you enable customers to redeem digital coupons, loyalty cards, and passes directly from their mobile wallets in a physical location, it’s easy to trace the impact of your digital efforts on on-site traffic.
Enhance customer engagement with your customer loyalty program. Customers often forget or lose physical loyalty cards. Having the card in their mobile wallet ensures they always have it at hand.
All in all, mobile wallet marketing is a powerful strategy for building long-term relationships with your customers.
Many are unaware that mobile wallets can be used for more than just storing digital payment information — they actually have a multitude of other practical applications.
Event tickets
More and more people prefer digital event tickets over printed ones, expecting brands to offer convenient mobile solutions.
However, most businesses only use PDF files with QR codes for digital ticketing — a step in the right direction but not enough for a seamless customer experience. Users still need to locate and upload these files at the event entrance, which often causes delays.
You can avoid all that friction by allowing your customers to add tickets right to their mobile wallets. Once saved, this opens up an instant, one-way communication channel with your customers: