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Posted: Mon Jan 27, 2025 8:35 am
Competitive advantages of the company: how to form and develop
How to make a business successful and not become a "fireman" of your company
Marketing strategy: types and stages of formation
The result of all employees together will bring your organization a decent volume of transactions, which will ensure an increase in profits and, accordingly, an increase in material incentives for the working staff.
If a situation arises where it is croatia email list not possible to achieve the desired indicators month after month, then it is time to once again analyze the reasons for the failure to fulfill the sales plan, so that there is an opportunity to change something in the mechanism and try to make up for lost profits in the new quarter.
To do this, start by assessing and analyzing the following characteristics of your sales plan:
Achievability
Set realistic tasks and goals for yourself and your employees. Of course, you always want to get the most effective result in a short time, but you need to be realistic. Calculate current trends, because the sales volume of a product or service should not be identical to the figures for the same period last year.
Measurability
The tasks set should be expressed in units: "income should be 400,000 rubles" or "motivational costs will amount to 70,000 rubles." Specifics will allow you to focus on specific numbers, thereby making your task more understandable, avoiding misunderstandings at the level of management and line personnel.
Balance
Let us remind you once again that you need to be realistic. Calculate the required amount of product sales per day for your employee in real numbers. Selling 300 products per day is a dream for a manager, but for a seller it is physically impossible, especially considering his other duties performed during the working day.
Resource security
Provide support to your employees with all necessary resources: communications, customer base, range of goods and services, training. The absence of such opportunities will lead to failure to fulfill the sales plan and a decrease in profits, and therefore the amount of material compensation for employees.
Compliance with forecast
Various methods are used to forecast the sales plan: direct calculation, moving average, and others. They will help you see the real figures that you need to adhere to when planning for the most effective implementation of funds.
If an error is made in at least one of these positions, it will be reflected in the entire sales plan in the future in the form of, for example, systematic deviations from the set goals.
25 Mistakes That Cause Sales Plan Not to Be Achieved
25 Mistakes That Cause Sales Plan Not to Be Achieved
Use of imprecise, vague wording.
The first and most common management mistake that leads to failure to fulfill the sales plan is formulating goals and objectives abstractly, using the words “many,” “little,” “more,” “less,” etc. Specify the desired result. This approach will help you see not only the final goal, but also the intermediate results, and evaluate the progress or regression of sales.
How to make a business successful and not become a "fireman" of your company
Marketing strategy: types and stages of formation
The result of all employees together will bring your organization a decent volume of transactions, which will ensure an increase in profits and, accordingly, an increase in material incentives for the working staff.
If a situation arises where it is croatia email list not possible to achieve the desired indicators month after month, then it is time to once again analyze the reasons for the failure to fulfill the sales plan, so that there is an opportunity to change something in the mechanism and try to make up for lost profits in the new quarter.
To do this, start by assessing and analyzing the following characteristics of your sales plan:
Achievability
Set realistic tasks and goals for yourself and your employees. Of course, you always want to get the most effective result in a short time, but you need to be realistic. Calculate current trends, because the sales volume of a product or service should not be identical to the figures for the same period last year.
Measurability
The tasks set should be expressed in units: "income should be 400,000 rubles" or "motivational costs will amount to 70,000 rubles." Specifics will allow you to focus on specific numbers, thereby making your task more understandable, avoiding misunderstandings at the level of management and line personnel.
Balance
Let us remind you once again that you need to be realistic. Calculate the required amount of product sales per day for your employee in real numbers. Selling 300 products per day is a dream for a manager, but for a seller it is physically impossible, especially considering his other duties performed during the working day.
Resource security
Provide support to your employees with all necessary resources: communications, customer base, range of goods and services, training. The absence of such opportunities will lead to failure to fulfill the sales plan and a decrease in profits, and therefore the amount of material compensation for employees.
Compliance with forecast
Various methods are used to forecast the sales plan: direct calculation, moving average, and others. They will help you see the real figures that you need to adhere to when planning for the most effective implementation of funds.
If an error is made in at least one of these positions, it will be reflected in the entire sales plan in the future in the form of, for example, systematic deviations from the set goals.
25 Mistakes That Cause Sales Plan Not to Be Achieved
25 Mistakes That Cause Sales Plan Not to Be Achieved
Use of imprecise, vague wording.
The first and most common management mistake that leads to failure to fulfill the sales plan is formulating goals and objectives abstractly, using the words “many,” “little,” “more,” “less,” etc. Specify the desired result. This approach will help you see not only the final goal, but also the intermediate results, and evaluate the progress or regression of sales.