Solving issues and problems with YML product feed for email triggers

[nurnobi40]

In order for data on products to be inserted into trigger letters, they must be uploaded in a special way. Manually, you cannot insert products into a letter to each recipient - it is a physically absolutely hopeless undertaking. Therefore, it is necessary to automate the import of data on products and categories from your online store in a special format. For such automation, a product feed in YML format is used.

Next, products are exported from the feed to the trigger mailing service database, which adds the necessary information to the trigger letters.

It is informative, looks neat and professional, and the attitude towards motorcycle owner email lists such letters and the conversion from them is significantly higher than for letters without products.



YML feed is a type of XML file download from a site. The standard was developed by Yandex to transfer product data to the Yandex Market service.

A description of the YML rules, as well as an example of a ready-made file for downloading, can be found in Yandex Help in the section "Your product range - Automation of work with product range".
Here you can familiarize yourself with the rules and parameters.





YML Feed Requirements for Email Triggers
Some trigger mailing services, such as emailtools.ru, use standard YML, which is used for Yandex Market.

But due to the difference in goals, you need to check that the file meets certain requirements:

the file must contain data on all products.
We have encountered a situation where, in accordance with the marketing task, data on not all products on the site is transferred to Yandex Marketplace. In such cases, it is necessary to create a feed with all products, otherwise products missing from the feed will simply not be displayed in trigger emails;
in a number of systems, the online feed is updated only manually, in such conditions it is necessary to initiate an update after each change in product data, such as: name, description, cost, product link, adding or deleting products, otherwise incorrect data will be inserted into the letters;
some CMS YML feed is uploaded as a file, i.e. it is not available online;
In such cases, the file must be manually uploaded to any hosting and updated, keeping the access link to it constant.

[yadaysrdone]

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