How and why you should use Email Marketing in your company
Posted: Mon Jan 27, 2025 5:07 am
Among the many online marketing tools we have at our disposal, the newsletter or email marketing continues to be one of the most effective. Not only does it allow us to communicate our message to old clients and to the new ones we have created, but it also allows us to increase the traffic that reaches our website and, therefore, improve its positioning.
What is a newsletter?
A newsletter is an email sent on behalf of the company to a list of contacts gambling data usa with information regarding products, new releases, price offers, a compilation of past publications, etc. This newsletter is aimed at subscribers , who are those users who have signed up to a database and who we will use to send them the information.
The frequency of sending newsletters varies from company to company. You have to measure well when they are sent so as not to be too repetitive and people mark us as unwanted, nor too sporadic, which would mean that the goal of loyalty would not be achieved . As a company, we must make an investment in email marketing , since, as we said at the beginning, it is one of the most important tools of digital marketing.
Reasons to do email marketing
If you are still not sure that email marketing has to be a key part of your digital marketing strategy, here are a few reasons to convince you:
· It is a very direct and very simple way to reach potential customers. It is a direct line to communicate launches or offers.
· Email is used daily , so it will reach customers sooner than using other means.
· Users who receive the newsletter have previously subscribed to the company's database, so they are recipients interested in the company.
· The financial investment is not very large, so it is within the reach of all companies; in addition, there are free tools for creating newsletters and platforms for sending them with quantity limitations depending on the investment.
· It is a good reinforcement for sales , since through the newsletter you can communicate promotions and discounts on sales to encourage them.
· Newsletters can contain links to the company's website , which will increase traffic and search engine positioning .
· It allows you to create groups of more loyal customers of the company, with which you can make special offers and newsletters for them.
· The database created for newsletter subscribers is very valuable information for the company, as it allows it to know the profiles of its customers, their tastes and the products they would need.
Process for creating a newsletter
If you have already decided to do email marketing, we recommend that you go through these 2 key phases before hitting the 'send' button:
1. Pre-planning
- A first phase would be to define what we intend with the newsletter, that is, what information is going to be transmitted and with what objective it will be carried out.
- What target audience will the communication be directed at? Whether they are going to be clients, suppliers, the public in a certain sector...
- The tool that will be used for the newsletter: whether it will be free or a paid one will be used.
2. Preparation of the newsletter
- Update the database . The database must be reviewed to see if contacts are missing or not properly classified, in case we want to segment the newsletter.
- Choose from the lists in the database the one that contains the subscribers that best suit the newsletter.
- Adapt the newsletter with the company's colors and logos so that it is quickly identified with the company's brand.
- Write an email subject that is attractive and encourages people to read the email.
- Clear content that makes it easy to identify what is important.
- Add links to the company's page to encourage increased traffic.
What is a newsletter?
A newsletter is an email sent on behalf of the company to a list of contacts gambling data usa with information regarding products, new releases, price offers, a compilation of past publications, etc. This newsletter is aimed at subscribers , who are those users who have signed up to a database and who we will use to send them the information.
The frequency of sending newsletters varies from company to company. You have to measure well when they are sent so as not to be too repetitive and people mark us as unwanted, nor too sporadic, which would mean that the goal of loyalty would not be achieved . As a company, we must make an investment in email marketing , since, as we said at the beginning, it is one of the most important tools of digital marketing.
Reasons to do email marketing
If you are still not sure that email marketing has to be a key part of your digital marketing strategy, here are a few reasons to convince you:
· It is a very direct and very simple way to reach potential customers. It is a direct line to communicate launches or offers.
· Email is used daily , so it will reach customers sooner than using other means.
· Users who receive the newsletter have previously subscribed to the company's database, so they are recipients interested in the company.
· The financial investment is not very large, so it is within the reach of all companies; in addition, there are free tools for creating newsletters and platforms for sending them with quantity limitations depending on the investment.
· It is a good reinforcement for sales , since through the newsletter you can communicate promotions and discounts on sales to encourage them.
· Newsletters can contain links to the company's website , which will increase traffic and search engine positioning .
· It allows you to create groups of more loyal customers of the company, with which you can make special offers and newsletters for them.
· The database created for newsletter subscribers is very valuable information for the company, as it allows it to know the profiles of its customers, their tastes and the products they would need.
Process for creating a newsletter
If you have already decided to do email marketing, we recommend that you go through these 2 key phases before hitting the 'send' button:
1. Pre-planning
- A first phase would be to define what we intend with the newsletter, that is, what information is going to be transmitted and with what objective it will be carried out.
- What target audience will the communication be directed at? Whether they are going to be clients, suppliers, the public in a certain sector...
- The tool that will be used for the newsletter: whether it will be free or a paid one will be used.
2. Preparation of the newsletter
- Update the database . The database must be reviewed to see if contacts are missing or not properly classified, in case we want to segment the newsletter.
- Choose from the lists in the database the one that contains the subscribers that best suit the newsletter.
- Adapt the newsletter with the company's colors and logos so that it is quickly identified with the company's brand.
- Write an email subject that is attractive and encourages people to read the email.
- Clear content that makes it easy to identify what is important.
- Add links to the company's page to encourage increased traffic.