Build a High-Performance Pit Crew
Posted: Mon Jan 27, 2025 4:26 am
Even a small KM team can be successful with the support of KM volunteers, champions, and super users out in the business. Because they speak the language of the business, they can talk about KM in ways that really resonate with their peers and colleagues. They can provide on-the-spot support for people that need a helping hand. And importantly, they can spot roadblocks that the core KM team might never see coming. Having people in the business to support KM is so effective that we’re starting to see more organizations formalize the approach with trained and officially designated full-time, part-time, or volunteer KM support roles embedded in the business.
Shine Up the Exterior
You’ll go far with a smart strategy and the right people. Still, it’s worth the effort to shine up the exterior with a compelling KM brand and messaging strategy. Remember that KM must continually compete for russia mobile numbers list employees’ attention. You’re not going to build any excitement around knowledge sharing if your KM assets look like “old Internet” and your outreach is boring (or worse yet, absent).
Before you work on your brand and messaging, take a close look at the KM toolkit itself. You don’t want to engage in false advertising by telling folks that KM is easy and intuitive when it’s really not. Once you’re confident your tools are good to go, develop a strong and recognizable KM brand. Then, plot out your messaging strategy by asking the question: “Why should people at our organization care about KM?” Usually, the answer to this question ties back to the broader mission, values, and strategy of the organization. For example, “If people share and reuse knowledge, we can provide better services for our clients.”
Then, develop and execute a KM communications plan. You’ll need to disseminate a range of messages, and you have a bevvy of internal communications options at your disposal, but please, resist the temptation to blast everything out to everyone on all platforms. Instead, segment your KM audience and develop a targeted plan that hits the right people at the right times on the right channels.
Shine Up the Exterior
You’ll go far with a smart strategy and the right people. Still, it’s worth the effort to shine up the exterior with a compelling KM brand and messaging strategy. Remember that KM must continually compete for russia mobile numbers list employees’ attention. You’re not going to build any excitement around knowledge sharing if your KM assets look like “old Internet” and your outreach is boring (or worse yet, absent).
Before you work on your brand and messaging, take a close look at the KM toolkit itself. You don’t want to engage in false advertising by telling folks that KM is easy and intuitive when it’s really not. Once you’re confident your tools are good to go, develop a strong and recognizable KM brand. Then, plot out your messaging strategy by asking the question: “Why should people at our organization care about KM?” Usually, the answer to this question ties back to the broader mission, values, and strategy of the organization. For example, “If people share and reuse knowledge, we can provide better services for our clients.”
Then, develop and execute a KM communications plan. You’ll need to disseminate a range of messages, and you have a bevvy of internal communications options at your disposal, but please, resist the temptation to blast everything out to everyone on all platforms. Instead, segment your KM audience and develop a targeted plan that hits the right people at the right times on the right channels.