Speed ​​of decision making

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Similar technologies are used in large online stores: the buyer can be given an offer based on an analysis of his previous purchases. Other methods are also used: for example, an additional discount in the case when the product is selected but not placed in the order.

Internet advertising is also targeted at people, namely at the queries that interested the user within a certain time period. Even location can influence the subject of advertising offers.

Speed ​​of decision making
When buying online, the customer needs more time to make a decision. This happens for a number of reasons :

Wide range . The choice of goods in an online store is always larger than offline. Therefore, the buyer needs to conduct a longer analysis of the products, which increases the time for making a final decision.

Inability to directly contact jordan email list the product . In an offline store, the buyer has the opportunity to examine the product from all sides: try it on, touch it, test it. And if the product is small in size, then after payment the person simply takes the purchase with them. When ordering online, the client needs time to study the product photos, size chart, reviews of other people, etc. The issue of delivery also has to be resolved: price, speed, planned time, quality of service. But, on the other hand, such purchases can be made at any time of the day, without rushing to study important characteristics.

The Clear Benefits of Internet Marketing
Of course, Internet marketing has an advantage in many respects compared to traditional buying and selling. Let's consider the main ones.

First of all, it is worth noting the coverage of the target audience of the Internet space. In fact, any person with access to the Internet can become a potential buyer of one conditional product, since it is possible to place and pay for an order even if you are in another city or country. That is, the number of consumers is not limited.

clear advantages of internet marketing

Source: shutterstock.com

Another important advantage of online marketing is its high information content, since the consumer can get all the necessary information about the product that interests him on the Internet. Actually, it is for this reason that it is necessary to provide complete, reliable, and unique descriptions of the product in order to maximally interest the buyer.

A distinctive feature of Internet marketing will be the high efficiency and effectiveness of its tools, since the user independently searches for the necessary advertising by entering certain queries into the search bar.

But that's not all. The advantage of Internet marketing is the ability to measure its effectiveness, the ability to specifically influence the target audience, and the speed of information dissemination.


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Additional benefits of internet business :

the ability to study consumer interests and ease of analysis of the effectiveness of marketing activities;

reduction of business expenses, which does not reduce its profitability;

interactive interaction with the visitor;

a format of communication convenient for the client;

the possibility of long-term contact with the consumer;

a large number of information channels;

targeted targeting, which presents products exclusively to the target audience.

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