ShoppableTV: The new marketing trend for shopping via TV
Posted: Mon Jan 27, 2025 3:14 am
Consumer trends and our purchasing habits are constantly changing, but one thing remains the same: we always try to find a satisfying shopping experience that is as short as possible. This means that the world of digital marketing is constantly reinventing itself every day, and digital advertising is trying to become more surprising and innovative every day to capture the attention of users.
And the proof of this is TV! Although you might think that gambling data uk television is now an obsolete communication channel, you are very wrong! Even the most traditional media are also undergoing this process of renewal in order not to be left behind. You don't believe it? Well, let me tell you about the Shoppable TV concept.
What is Shoppable TV?
We are facing a new shopping experience that aims to combine a traditional medium such as television with more current consumer trends. When we are enjoying a television programme or a film on this channel, we always do so accompanied by our mobile phone or tablet. Or am I wrong? Well, this mobile device can be used to make purchases from your television , without having to move from the sofa.
Or maybe you are one of those users who has left traditional television aside in favor of digital or streaming platforms? Don't worry, Shoppable TV can also be found on the platforms. Even if you don't understand anything right now and see it as something from the future, keep in mind that the future is now and Shoppable TV will soon be the order of the day.
How does shopping through Shoppable TV work?
It's very simple: through codes that appear on the screen during the broadcast. Users will simply have to scan a QR code with the camera of their mobile phone and they will be redirected to the website that will allow them to purchase the product. It is characterized, as you can see, by the immediacy and ease of purchase.
Imagine this scene: you're in your living room, watching your favourite series on TV and suddenly you see that the main character is wearing a jacket that you love, or that you'd like to have the big table that she has in her dining room. You would simply have to activate the camera on your mobile phone or tablet, scan the code that would appear next to the product and that's it! You would then be inside the online store to purchase it.
Another way to implement Shoppable TV is for the television network to give advance notice of the appearance of what is called a “shoppable moment” so that interested users are alert and can make the purchase by scanning that code.
This concept is evolving so much that people are already studying how to implement the possibility of purchasing products with a simple click on your Smart TV , without having to scan any code with your mobile phone.
Why is it interesting to apply Shoppable TV to your business strategy?
If you are here it is because you want to keep up to date with all the changes in the world of digital marketing , and therefore you already know that you also have to adapt your business to these consumer habits. In addition, it is always better to be among the first to do so.
Shoppable TV is already a reality, although it is still landing in Spain at the moment, you have to take advantage of it! In addition, in recent months television consumption has increased in our country by 38%. Yes, I know you think it is logical due to confinement and restrictions caused by the pandemic, but we do not know how much time we have left with this situation or if many people will have recovered their passion for this old form of entertainment.
In the United States, they have been implementing this new shopping experience for some time now and the figures it leaves us are incredible: its conversion rate is so high that, on average, it exceeds the traditional e-commerce industry by 30%. Incredible, right?
We also recommend this post in which we talk about live shopping
I guess you're already thinking about the advantages that Shoppable TV can bring with it, you're not wrong! So, you know, don't be left behind and consider implementing this strategy in your business to be one of the first. You just need to have your online store ready to be able to redirect purchases to it. Don't have your ecommerce ready yet? At Dayvo we can help you, you just have to contact us !
And the proof of this is TV! Although you might think that gambling data uk television is now an obsolete communication channel, you are very wrong! Even the most traditional media are also undergoing this process of renewal in order not to be left behind. You don't believe it? Well, let me tell you about the Shoppable TV concept.
What is Shoppable TV?
We are facing a new shopping experience that aims to combine a traditional medium such as television with more current consumer trends. When we are enjoying a television programme or a film on this channel, we always do so accompanied by our mobile phone or tablet. Or am I wrong? Well, this mobile device can be used to make purchases from your television , without having to move from the sofa.
Or maybe you are one of those users who has left traditional television aside in favor of digital or streaming platforms? Don't worry, Shoppable TV can also be found on the platforms. Even if you don't understand anything right now and see it as something from the future, keep in mind that the future is now and Shoppable TV will soon be the order of the day.
How does shopping through Shoppable TV work?
It's very simple: through codes that appear on the screen during the broadcast. Users will simply have to scan a QR code with the camera of their mobile phone and they will be redirected to the website that will allow them to purchase the product. It is characterized, as you can see, by the immediacy and ease of purchase.
Imagine this scene: you're in your living room, watching your favourite series on TV and suddenly you see that the main character is wearing a jacket that you love, or that you'd like to have the big table that she has in her dining room. You would simply have to activate the camera on your mobile phone or tablet, scan the code that would appear next to the product and that's it! You would then be inside the online store to purchase it.
Another way to implement Shoppable TV is for the television network to give advance notice of the appearance of what is called a “shoppable moment” so that interested users are alert and can make the purchase by scanning that code.
This concept is evolving so much that people are already studying how to implement the possibility of purchasing products with a simple click on your Smart TV , without having to scan any code with your mobile phone.
Why is it interesting to apply Shoppable TV to your business strategy?
If you are here it is because you want to keep up to date with all the changes in the world of digital marketing , and therefore you already know that you also have to adapt your business to these consumer habits. In addition, it is always better to be among the first to do so.
Shoppable TV is already a reality, although it is still landing in Spain at the moment, you have to take advantage of it! In addition, in recent months television consumption has increased in our country by 38%. Yes, I know you think it is logical due to confinement and restrictions caused by the pandemic, but we do not know how much time we have left with this situation or if many people will have recovered their passion for this old form of entertainment.
In the United States, they have been implementing this new shopping experience for some time now and the figures it leaves us are incredible: its conversion rate is so high that, on average, it exceeds the traditional e-commerce industry by 30%. Incredible, right?
We also recommend this post in which we talk about live shopping
I guess you're already thinking about the advantages that Shoppable TV can bring with it, you're not wrong! So, you know, don't be left behind and consider implementing this strategy in your business to be one of the first. You just need to have your online store ready to be able to redirect purchases to it. Don't have your ecommerce ready yet? At Dayvo we can help you, you just have to contact us !