Company internationalization process: what it is and how to do it
Posted: Sun Jan 26, 2025 10:59 am
The process of internationalization of companies is one of the goals that any company sets itself.
Presence in the international market offers greater brand recognition, as well as significant economic and productive benefits.
Learn what internationalization of companies entails and what steps are necessary to achieve it.
What is the internationalization process?
The internationalization process consists of the business phase where companies evaluate their presence in foreign markets.
In addition to analyzing their presence in different parts of the world, companies study the best strategies to sell their products and services to new consumers.
The internationalization of companies implies major changes for the brand, such as a restructuring of resource management.
It also involves the development of new products for the target audience and advertising campaigns that position them among the best-selling products on the market.
Stages of the internationalization process
Like any process, the internationalization of a company is made up of stages that must be completed.
In this way, the risks and fundamental aspects of entering a new market with a different public than the one you are used to are taken into account.
This can take place over the course of months or years, depending on the complexity of entering new markets.
Learn the step-by-step process to develop a successful internationalization process.
Creation of the internationalization department
The first step in internationalizing a company is to create a department dedicated to this purpose.
In this way, the routine and processes carried out by other areas of the company are not affected.
One of his first tasks is to put together a high-level team, with the aim of organizing the brand's foray into new markets.
Although it may require assistance from other departments for financial reasons, it is autonomous in its operation and decision-making.
Internal analysis of the company
Once the team responsible for the internationalization belgium telegram data of the brand has been formed, certain internal analyses are carried out.
The first study carried out is a SWOT matrix to identify the company's strengths, opportunities, weaknesses and threats.
The results of this analysis will allow us to know the current situation of the company and how it should improve.
This will make it easier to decide on the first strategies to be implemented during internalization so as not to encounter obstacles in the process.
Setting business goals
The internationalization of a company has a reason for happening, it never appears out of nowhere.
Therefore, after the SWOT analysis and knowledge of the current situation of the company, the business objectives are established.
What do we mean by this? The company defines the objectives it wishes to achieve by introducing the company into the international market.
The team may agree that the company wants to position itself within a geographic area with the products and services in its catalog.
There is also the possibility of developing new products that generate a positive reception for the brand, taking into account the demands of the population in the country where the company will be established.
Prospecting the financial situation
Since they manage business objectives defined in the short, medium and long term, it is necessary to carry out a financial situation analysis.
During this stage, there is joint work between the finance department and the internationalization department.
These diagnostic studies of finances are necessary to determine whether the company has the budget to begin the challenge of international expansion and the expenses that this represents.
It is also important to know the level of solvency that the company manages.
In this way, it will be possible to estimate the time it will take to enter the international market.
Presence in the international market offers greater brand recognition, as well as significant economic and productive benefits.
Learn what internationalization of companies entails and what steps are necessary to achieve it.
What is the internationalization process?
The internationalization process consists of the business phase where companies evaluate their presence in foreign markets.
In addition to analyzing their presence in different parts of the world, companies study the best strategies to sell their products and services to new consumers.
The internationalization of companies implies major changes for the brand, such as a restructuring of resource management.
It also involves the development of new products for the target audience and advertising campaigns that position them among the best-selling products on the market.
Stages of the internationalization process
Like any process, the internationalization of a company is made up of stages that must be completed.
In this way, the risks and fundamental aspects of entering a new market with a different public than the one you are used to are taken into account.
This can take place over the course of months or years, depending on the complexity of entering new markets.
Learn the step-by-step process to develop a successful internationalization process.
Creation of the internationalization department
The first step in internationalizing a company is to create a department dedicated to this purpose.
In this way, the routine and processes carried out by other areas of the company are not affected.
One of his first tasks is to put together a high-level team, with the aim of organizing the brand's foray into new markets.
Although it may require assistance from other departments for financial reasons, it is autonomous in its operation and decision-making.
Internal analysis of the company
Once the team responsible for the internationalization belgium telegram data of the brand has been formed, certain internal analyses are carried out.
The first study carried out is a SWOT matrix to identify the company's strengths, opportunities, weaknesses and threats.
The results of this analysis will allow us to know the current situation of the company and how it should improve.
This will make it easier to decide on the first strategies to be implemented during internalization so as not to encounter obstacles in the process.
Setting business goals
The internationalization of a company has a reason for happening, it never appears out of nowhere.
Therefore, after the SWOT analysis and knowledge of the current situation of the company, the business objectives are established.
What do we mean by this? The company defines the objectives it wishes to achieve by introducing the company into the international market.
The team may agree that the company wants to position itself within a geographic area with the products and services in its catalog.
There is also the possibility of developing new products that generate a positive reception for the brand, taking into account the demands of the population in the country where the company will be established.
Prospecting the financial situation
Since they manage business objectives defined in the short, medium and long term, it is necessary to carry out a financial situation analysis.
During this stage, there is joint work between the finance department and the internationalization department.
These diagnostic studies of finances are necessary to determine whether the company has the budget to begin the challenge of international expansion and the expenses that this represents.
It is also important to know the level of solvency that the company manages.
In this way, it will be possible to estimate the time it will take to enter the international market.