Table of contents
Advantages of a Social Media Strategy
10 Advantages of having a Social Media strategy in your business
1. Achieve greater recognition of your brand
2. Social media strategy for more traffic on your website
3. Improve data for search engines
4. Generate higher conversion rates
5. Improve your customer satisfaction
6. Improve brand loyalty
7. Increase your brand authority
8. Social Media strategy is very profitable
9. Gain valuable market insights
10. Leadership in your niche through Social Media strategy
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10 Advantages of having a Social Media strategy in your business
Imagine spending just a few hours a week to increase your brand awareness, traffic, and sales with a good social media marketing strategy. That's right!
Around 90% of marketers said social media generated immense exposure for list of armenia whatsapp phone numbers businesses, and that's just one of its many benefits.
Social media is now a substantial part of every marketing strategy, and the benefits of using it are so great that anyone who doesn't implement this resource is missing out on a phenomenal marketing opportunity.
It is easy to see that having a presence on social media is a key element for marketing success and many specialists have realized the potential for business growth using these platforms.
However, many business owners and entrepreneurs are unsure of which tactics to apply and whether they are effective; according to statistics, around 86% of businesses currently have a presence on social media, but 50% of respondents are unsure of which tools and/or strategies are best to use.
With this analysis we want to reduce any confusion by explaining in detail the advantages of using social media to promote your business.
1. Achieve greater recognition of your brand
Social media is one of the most cost-effective digital marketing methods used to distribute content and increase the visibility of your business.
Implementing a social media strategy will greatly increase your brand awareness as you will be engaging with a wide audience of consumers.
To get started, create social media profiles for your business and start interacting with others. Get your employees, business partners, and best customers to “like” and “share” your page.
The simple fact that people are engaging with your content will increase brand exposure and you'll begin to build your reputation as a business. Every post you share will be introduced to a new network of people, which can lead to them becoming potential customers; and the more people who know about your business, the better.
By investing just a few hours a week, over 91% of marketers said their social marketing efforts greatly increased their exposure.
There is no doubt that simply having a social media page will benefit your brand and a regular presence can generate a wide audience for your business.
2. Social media strategy for more traffic on your website
Without using social media as part of your marketing strategy, you will have a much harder time reaching anyone outside of your circle of loyal customers.
Every social media profile you add to your marketing mix is a gateway to your website, and every piece of content you publish is another opportunity to reach a potential new customer.
Social media is a universe of different types of people with different backgrounds and behaviors. Distributing your content on the platforms where your buyer persona is allows you to bring your brand closer to these people.
For example, perhaps someone in an older consumer group will search for your website using a particular keyword on Google, but a millennial might begin their search using a social media platform, because they search for products in a totally different way.
By having an active presence on different social networks, you can more effectively open your business to a wide variety of consumers around the world.
3. Improve data for search engines
While posting on social media can drive some traffic to your business site, it takes more effort than that to achieve significant success.
To give yourself the best chance of ranking higher on social media, create high-quality content that includes your targeted keywords.
Content such as blogs, infographics, case studies, business information, and casual photos will make your company's social media profile interesting and credible.
Once you start posting quality content, you will start to build a community, where followers will feel part of it and share your content.
A successful social media promotion campaign, directing your prospects to your website, will increase traffic and generate important conversions for your brand. To easily monitor this, you should use Search Console (access with your Google account).
4. Generate higher conversion rates
With increased visibility, your business gains more conversion opportunities. Every post, image, video, or comment on a post can drive viewers to your business website and increase traffic.
Social media marketing allows your business to make a positive impression through a humanizing factor. When brands are interactive by sharing content, commenting, and posting on social media, it personifies a brand.
People prefer to do business with other people rather than companies.
More than 51% of marketers said that taking the time to develop relationships with consumers showed positive results in sales.
The better impression you make on a visitor, the more likely they are to think of your business when the need for your products or services arises.
Studies have also shown that social media has a 100% higher rate of closing deals with potential clients than outbound marketing.
When a brand is interactive online, consumers who follow your brand accounts often begin to trust your business's credibility more completely.
People use social media platforms to stay connected with their friends, family, and communities. Since people are already talking, why not bring your brand into the mix? Chances are they will mention your brand to a friend when they need your products or services, which will overall provide your business with quality social proof.
As reported by Social Media Examiner, around 66% of marketers saw lead generation benefits from using social media platforms at least 6 hours per week.
Putting your brand in an atmosphere where people share, like and talk can only improve the conversion rates of your existing traffic.
