15 VERY IMPORTANT metrics in Digital Marketing
Posted: Thu Dec 05, 2024 5:39 am
15 VERY IMPORTANT metrics in Digital Marketing
Table of contents
15 VERY IMPORTANT metrics in Digital Marketing
Examples of Digital Marketing Metrics
15 key digital marketing metrics
Number of visits to your website
Number and percentage of visitors
Time spent on a website
Bounce rate
Audience by area of influence
Audience by age and sex
Interests and affinities of visitors
Visits by device
Conversion of visits
Steps in the conversion funnel
Comments, opinions and recommendations
Origin of visits
Campaign performance
Return on Investment ROI
Conversions by channel
Transform your business with DIGIOFI
If you want to know more about Digital Marketing metrics, you've armenia whatsapp number data 5 million come to the right place. Normally, when we first enter the statistics section of social networks or the Google Analytics panel, there is a lot of data to see, but do you want to know the most important ones?
At DIGIOFI | Digital Marketing Agency we want to help you through this post to understand the world of metrics and become familiar with their use. Digital marketing KPIs are essential. So you should know them and get used to living with them.
If the term KPI is not familiar to you, its meaning is Key Performance Indicator ; its translation is Key Performance Indicator or Management Indicators; and they show us the level of achievement of the objectives previously set for certain actions.
Metrics are data that are expressed numerically and are used to quantify, compare and assess the performance of certain digital marketing actions . In other words, they are factual marketing indicators that answer the question of how to measure a digital marketing campaign .
Without a doubt, the main advantage of the digital marketing environment is that we can measure and quantify accurately and in real time what is happening in each action we carry out.
Examples of Digital Marketing Metrics
Below we take you on a short tour of the main digital marketing KPIs . Our aim is to show you what they are and their importance.
To fully understand, you need to differentiate the most popular types of metrics :
Traffic metrics . These are related to a website and reflect aspects such as visits, users, page views or bounce rate.
Paid-for-promotion metrics (PPC) . These relate the investment made in some type of online advertising with the results obtained. This is the case of CPC (cost per click), CTR (percentage of clicks versus the number of impressions) and conversion rate (achievement of objectives versus the number of visits).
Social media metrics . These relate to actions taken on social media. These include, among others, share and growth rates , as well as interaction.
Other metrics include SEO metrics, Inbound Marketing metrics, email marketing metrics , Google Ads metrics, e-commerce metrics, etc.
You must also consider that KPIs must always have SMART objectives :
Specifics or specifics.
Measurable or measurable.
Attainable or achievable.
Realists or realists.
Timelies or bounded in time.
15 key digital marketing metrics
Once all of the above has been explained, you are now ready to dive into this exciting, and complex, universe of the most valuable metrics for digital marketing . We present them to you
Number of visits to your website
This audience metric refers to the number of visitors your website has received in a given period of time. It measures the traffic received and, when compared to other periods, determines its growth, stagnation or decrease.
Number and percentage of visitors
It distinguishes between new and returning visitors , so it not only measures the user acquisition we are achieving, but also their loyalty. It allows us to get to know the audience better, taking into account that most purchases do not happen on the first visit to the website.
Time spent on a website
How much time do visitors spend on your website, on average, and in which sections? It's a great indicator of whether or not you're meeting their expectations and offering them exactly what they're looking for. It allows us to optimize content to satisfy the audience.
Bounce rate
Measure how many visitors to your website leave your site without visiting any page other than the login page. This usually happens for one of two reasons: either they made a mistake when entering the site… or you didn’t give them what they were looking for (in the first 3 seconds…).
Audience by area of influence
Calculate the percentage of visitors to your website from different countries or cities , which helps us detect whether we are reaching (or not...) our potential clients according to the area where we provide our services.
Audience by age and sex
It allows you to identify what percentage of men and women visit your site and what age distribution those segments have. It is very useful for focusing your online marketing plan .
Interests and affinities of visitors
This is another very useful piece of information, it answers the question: what does your audience search for and what does it like ? If you offer it on your website, you will be helping your target audience.
Visits by device
We are also interested in knowing which devices are used to access the content: smartphones , computers, tablets, etc. Although the design must always be responsive , there are major differences and we must optimize, above all, on the devices that receive the most traffic.
Join the newsletter
Don't miss any tips!
Email address *
We don't spam! Read our privacy policy for more information.
Conversion of visits
Difference between visits in which the defined objectives have been achieved (sales, subscription, loyalty, etc.) and those in which they have not, establishing percentage data that helps us improve our focus.
Steps in the conversion funnel
Establishes and measures how close or far users are from completing their conversion, that is, from achieving the stated objectives .
Comments, opinions and recommendations
Logically, the higher this figure is, the more interest and awareness we will be generating. It is a great indicator for guiding the content of publications.
Origin of visits
Through which channels do users access our communications: social networks, SEO, SEM, direct access, other websites…?
Campaign performance
They evaluate the success or failure of communication actions carried out, for example in Google Ads or Facebook Ads.
Return on Investment ROI
It quantifies the extent to which the money spent on campaigns is producing positive results in sales or specific actions proposed, allowing us to determine which campaigns are more profitable or effective and which ones should be eliminated.
Conversions by channel
Calculate and compare how many users have met our objectives on each channel used, whether social networks, SEO, Adwords, blog or any other.
Table of contents
15 VERY IMPORTANT metrics in Digital Marketing
Examples of Digital Marketing Metrics
15 key digital marketing metrics
Number of visits to your website
Number and percentage of visitors
Time spent on a website
Bounce rate
Audience by area of influence
Audience by age and sex
Interests and affinities of visitors
Visits by device
Conversion of visits
Steps in the conversion funnel
Comments, opinions and recommendations
Origin of visits
Campaign performance
Return on Investment ROI
Conversions by channel
Transform your business with DIGIOFI
If you want to know more about Digital Marketing metrics, you've armenia whatsapp number data 5 million come to the right place. Normally, when we first enter the statistics section of social networks or the Google Analytics panel, there is a lot of data to see, but do you want to know the most important ones?
At DIGIOFI | Digital Marketing Agency we want to help you through this post to understand the world of metrics and become familiar with their use. Digital marketing KPIs are essential. So you should know them and get used to living with them.
If the term KPI is not familiar to you, its meaning is Key Performance Indicator ; its translation is Key Performance Indicator or Management Indicators; and they show us the level of achievement of the objectives previously set for certain actions.
Metrics are data that are expressed numerically and are used to quantify, compare and assess the performance of certain digital marketing actions . In other words, they are factual marketing indicators that answer the question of how to measure a digital marketing campaign .
Without a doubt, the main advantage of the digital marketing environment is that we can measure and quantify accurately and in real time what is happening in each action we carry out.
Examples of Digital Marketing Metrics
Below we take you on a short tour of the main digital marketing KPIs . Our aim is to show you what they are and their importance.
To fully understand, you need to differentiate the most popular types of metrics :
Traffic metrics . These are related to a website and reflect aspects such as visits, users, page views or bounce rate.
Paid-for-promotion metrics (PPC) . These relate the investment made in some type of online advertising with the results obtained. This is the case of CPC (cost per click), CTR (percentage of clicks versus the number of impressions) and conversion rate (achievement of objectives versus the number of visits).
Social media metrics . These relate to actions taken on social media. These include, among others, share and growth rates , as well as interaction.
Other metrics include SEO metrics, Inbound Marketing metrics, email marketing metrics , Google Ads metrics, e-commerce metrics, etc.
You must also consider that KPIs must always have SMART objectives :
Specifics or specifics.
Measurable or measurable.
Attainable or achievable.
Realists or realists.
Timelies or bounded in time.
15 key digital marketing metrics
Once all of the above has been explained, you are now ready to dive into this exciting, and complex, universe of the most valuable metrics for digital marketing . We present them to you
Number of visits to your website
This audience metric refers to the number of visitors your website has received in a given period of time. It measures the traffic received and, when compared to other periods, determines its growth, stagnation or decrease.
Number and percentage of visitors
It distinguishes between new and returning visitors , so it not only measures the user acquisition we are achieving, but also their loyalty. It allows us to get to know the audience better, taking into account that most purchases do not happen on the first visit to the website.
Time spent on a website
How much time do visitors spend on your website, on average, and in which sections? It's a great indicator of whether or not you're meeting their expectations and offering them exactly what they're looking for. It allows us to optimize content to satisfy the audience.
Bounce rate
Measure how many visitors to your website leave your site without visiting any page other than the login page. This usually happens for one of two reasons: either they made a mistake when entering the site… or you didn’t give them what they were looking for (in the first 3 seconds…).
Audience by area of influence
Calculate the percentage of visitors to your website from different countries or cities , which helps us detect whether we are reaching (or not...) our potential clients according to the area where we provide our services.
Audience by age and sex
It allows you to identify what percentage of men and women visit your site and what age distribution those segments have. It is very useful for focusing your online marketing plan .
Interests and affinities of visitors
This is another very useful piece of information, it answers the question: what does your audience search for and what does it like ? If you offer it on your website, you will be helping your target audience.
Visits by device
We are also interested in knowing which devices are used to access the content: smartphones , computers, tablets, etc. Although the design must always be responsive , there are major differences and we must optimize, above all, on the devices that receive the most traffic.
Join the newsletter
Don't miss any tips!
Email address *
We don't spam! Read our privacy policy for more information.
Conversion of visits
Difference between visits in which the defined objectives have been achieved (sales, subscription, loyalty, etc.) and those in which they have not, establishing percentage data that helps us improve our focus.
Steps in the conversion funnel
Establishes and measures how close or far users are from completing their conversion, that is, from achieving the stated objectives .
Comments, opinions and recommendations
Logically, the higher this figure is, the more interest and awareness we will be generating. It is a great indicator for guiding the content of publications.
Origin of visits
Through which channels do users access our communications: social networks, SEO, SEM, direct access, other websites…?
Campaign performance
They evaluate the success or failure of communication actions carried out, for example in Google Ads or Facebook Ads.
Return on Investment ROI
It quantifies the extent to which the money spent on campaigns is producing positive results in sales or specific actions proposed, allowing us to determine which campaigns are more profitable or effective and which ones should be eliminated.
Conversions by channel
Calculate and compare how many users have met our objectives on each channel used, whether social networks, SEO, Adwords, blog or any other.