Specific Ad Formats
Chinese consumers behave very differently than in Europe or the US. For instance, Chinese people prefer short video content that is entertaining, but not time-consuming. Contrastingly, they prefer huge ads and long-form creatives as well.
By requesting larger ads, long-form creatives, and other specific formats in your offers, you can potentially attract more high-quality traffic and increase volume across the board.
More than 80% of France Telephone Number Data advertisers in China plan to increase their mobile ad spend in 2019. Mobile devices have long surpassed their desktop counterparts in terms of usage, and the Chinese market is no exception.
china-and-the-west
The widespread internet-capable devices have also fueled the growth of social media and messaging apps. Unlike the West, Facebook and WhatsApp are not the leading platforms.
Chinese consumers opt for WeChat and a variety of different social and messaging apps that include Tencent QQ and Sina Weibo as well. Focusing on mobile offers will ensure that you tap directly into the majority of the Chinese market.
Live Streaming and Interactive Ads
Top 5 platforms, from the left: Huajiao, Yizhibo, Inke, YY, Momo
Top 5 platforms from the left: Huajiao, Yizhibo, Inke, YY, Momo. Image by Lauren Hallanan
The live-streaming industry in China made more than $4.4 billion last year, and that number is on the rise. The increased interest in live streaming and interactive ads can provide a huge boost in traffic as well as higher conversions.
By using different incentives, affiliates can create offers that revolve around live demonstrations. The health and well-being industry is particularly well-suited for these promotions, although you can use them for verticals such as gaming, dating, and retail.
Viewers should get a link to the products that appear on the stream and have the ability to purchase them during the live presentation.
All large markets in the world offer a huge opportunity for affiliates. But, keeping up with the trends in each region is the only way to tackle all fronts effectively.
Stay tuned for more information about the biggest trends in the world of affiliate marketing – join our Telegram Chat.
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TABLE OF CONTENTS
Older Population Goes Digital
Health and Wellness Apps on the Rise
The Boom of Travel and Leisure Verticals
Extended Chinese New Year’s Campaigns
Specific Ad Formats
Mobile and Alternative Social Media
Live Streaming and Interactive Ads
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