What are keywords?

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Keywords are a set of expressions or terms that refer, on the one hand, to what we do and, on the other, to expressions that the user searches for on Google.

This means that what the user searches for on Google is what is really important , so you must adapt to those terms at all times, look for the keywords that are most in demand and optimize your website with those keywords.

A common mistake I find in many companies when they themselves have tried to find the best keywords for their website is that they often “assume” or “think” about the ones they would like to have.

ERROR . It doesn't matter what you think or what you like, the important thing is to know what your potential client is looking for, in order to adapt to those searches.

To do this, when carrying out keyword research you must have tools to search for keywords , hotel email database whether free or paid, to ensure the success of this phase.

And do a keyword search that gives you:

Generic expressions
Brand Keywords
Synonyms
SEO terms + name of products or services
Long Tail Keywords
Etc
Long Tail keywords are especially important , as they are the ones that will give you the greatest ability to position yourself on Google quickly.

What are Long Tail Keywords?
Long Tail keywords are those that consist of a main term to which more terms are added on the right or left, generating more specific expressions or keywords, so as they have a lower volume of competition, they are much easier to position.

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Let's see an example of long tail keywords , with the same theme as this post.

At first, I might think that the term I am interested in positioning is “keyword”.

It is a good expression but it is very generic, so it will have a high volume of market interest and competition , which makes it a difficult keyword to position.



Therefore, when doing keyword research, you should focus on finding Long Tail keywords , adding variables on the right and left. Like this:

Finding the best keywords
Keyword database
List of keywords
Keyword Research
etc..
These are all long tail keywords where we have added more terms on the left.

Long Tail Keywords
Most searched keywords
SEO Keywords
Keywords positioned in Google
In this case we have added terms on the right, thus further expanding the range of terms that we may be interested in positioning.

All of these SEO terms complement the main core or exact keyword that we saw, creating expressions that are much less searched by users, which implies less competition and therefore greater value for our SEO, since they are easier to position.

Therefore, when you have to make a list of keywords for your website, tend to work with expressions of this type, that is, Long Tail keywords that will greatly help you improve your web positioning .



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What is Keyword Research?
Keyword research is the process of searching for profitable keywords for your online business in such a way that they allow you to position yourself on Google and generate sales thanks to them.

Doing good Keyword Research involves working on some specific steps such as:

Knowing your user's search intent
Using professional SEO keyword tools
Extract multiple lists of keywords related to your products or services
Always work with Long Tail keywords
Conduct research on the SEO terms your competition is positioning for
This way, you will be able to find the best keywords for your website or online store and you will have a much greater chance of achieving results in the form of visibility and sales.

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