Why redesign your website?

[kumartk]

Doing a professional web redesign can be due to many factors , some related to the design, others to the structure and organization and others to the information offered.

Broadly speaking, these may be some reasons why it may be interesting for you to start a new web development of your corporate identity on the Internet.

Your website loading speed is high
You have many visits, but you do not achieve conversions (sales)
Keywords and SEO work, but again, sales don't come
The structure (navigation menus) of your website or online store is not good, users cannot find what they are looking for
Communication is not good. It is very brief and does not contribute anything. Visitors arrive at the pages and leave without contacting or buying.
Web design is old and outdated
You need to remove so many pages, products and/or services that you no longer work with, that you no longer know where to start.
Etc.…
You may be interested in: 8 proven SEO techniques to multiply organic traffic to your website
As you can see, there are many factors that may make it necessary for you to carry out a new web redesign in your company.

So let's see now, how to do it and how to make an effective and conversion-focused website again .

How to do an effective web redesign of your website
I want to leave you with 6 specific points so that you know how to redesign your page with guarantees , paying attention to aspects that are really important.

1.- Define objectives before creating your website
Ask yourself why you want to do this web redesign , we have just seen many reasons.

And focus on it from the very first minute. It will be of no use to you to hire the best web page creator if you do not tell him what you really want him to do.

Analyze your website traffic, visitor retention, pages they enter and/or leave from, loading speed and, above all, the conversion rate.

You wouldn't be the first company to use professional digital marketing and attract hundreds of interested visitors and then fail to convert them into customers.

2.- Think about loading speed before updating your website
The hosting where you have your website (web hosting) is a fundamental part of any website redesign that you may propose.

If the loading speed is not good, you will have a much lower volume of visits, and that is not good, because there will be no leads or sales either.

Also make sure you comply with Google's Core Vitals , which are essential today for your investor leads email database website to be indexed correctly in search engines and on Google.



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3.- How to redesign a website without affecting SEO
SEO is one of the most important aspects of any website. If you haven't worked on it yet, an SEO-oriented web design will help you a lot.

In any case, the problem can arise (and be very serious) when the person in charge of redesigning the website does not know about SEO.

There is a main rule to avoid losing everything you have gained from your company's web positioning.

URLs are not touched. If you change just one comma on one of them, you lose all the SEO for that page.

Therefore, before you start working on the positioning of your website, you must map all your pages, categories, and final pages or product sheets.

Determine whether they stay where they are now
Determine which ones you remove and what removing them entails.
Determine whether you change any of their categories or locations.
The solution to not lose SEO with web redesign is through 301 Redirects , through which you indicate to Google the changes you make so that it can index them.

You may be interested in: 3 examples of automated marketing to attract, convince and convert visitors into customers
Otherwise, deleting a page or changing a URL means losing the SEO of that page.

4.- Work on communication and copywriting before talking about web design
Another important point that you must address when working on a web redesign is the communication or copy of your page.

Think about what you offer and translate it into simple concepts that people can understand, because that way you will help them find what they are looking for.

Talk not only about what you do but also about the benefits it brings to your potential clients, with clear and direct SEO titles and don't make pages excessively long.

This way, you will be able to redesign your website and have a professional website with which to increase your conversions .

5.- Bet on increasing conversion to Lead / sale
One of the most complicated points and to a large extent, the conversion to sales is given by the sum of all the points we have seen so far.

Still, there are several more aspects related to how to redesign a website that you should know.

Don't expect people to do what you want, tell them what you want them to do.
Use highly visual calls to action that stand out and “force” them to go where you want them to go.
Use simple forms to get them to sign up, one of the best ways to get qualified leads .
The redesign of your website must facilitate integration with various tools and functionalities, for example to create Sales Funnels and work on Marketing Automation.
Etc.…
6.- Use simple templates to redesign your website
Finally, it is necessary to talk about templates and platforms or builders when doing a good web redesign.

To do this, you should consult with the website creator you are going to work with and explain your needs.

Based on that, he should know the best option, although the final decision regarding design, operation and options will always be yours.

WordPress with Elementor is one of the best options today if you have a B2B services or products website, although there are many great alternatives.

If you have an online store, Woocommerce is very suitable for not very large online stores.

If you already have many products and they are complex (with multiple variables) my recommendation is to upgrade to Prestashop. And if we are talking about a much larger size and requirements, Magento may be your option.

[yadaysrdone]

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