10 Ways to Generate Ideas and Create Your Content with Google Analytics

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How to create content ? If we have a blog, it is necessary to create posts frequently, but sometimes it is difficult because we have to search for a lot of information. Therefore, we must take importance in our content marketing strategy .

It is important to note that what we want is to be different from the competition. For example, there will be content of our own that will be innovative for our users, and that another page will not have. That is a great advantage that you have and in this article you will find techniques to generate ideas on how to create content.

Why use Google Analytics in our content marketing?
If we tend to use Google Analytics only to see our digital strategies , we are overlooking the power of this tool. It allows us to know precise statistics to know what type of content helps us achieve our objectives. Thus, what this platform does is help to promote content that helps us have traffic, as it allows us to know the behavior of users, and know which formats we should focus on more.

What does Google Analytics allow us to do to improve our content marketing?
This platform offers us many options to learn about or give us ideas about the content we should create to retain our users on our website and achieve the established objectives. Therefore, we give you a list of 10 things to generate ideas and create content with Google Analytics .

1. Identify keywords that position our website

This is relevant when our website is positioned in search engines. Because content that has been important, creative and original will allow organic positioning to achieve good statistics. In addition, better SEO positioning can be high school senior email database achieved if the content is optimized.

In order to achieve good optimization, you must search for keywords that help you enhance the content you create, and thus generate traffic on the website. It is not just a matter of searching for keywords, but you need to perform an analytical search for those words that help you position the website.

2. Analyze user behavior in Google Analytics

This is an option that Google Analytics gives you to see how your audience reacts. You will be able to see the metrics and a complete analysis of the content or pages that are attracting your audience to your website. For example, you will be able to see the following metrics:

Page views
Bounce Rate
Exit rates
Average time spent on the web
3. Find out which content generates conversions

This metric is certainly something we are interested in knowing, since what we want is to generate conversions. Therefore, Google Analytics allows us to have a detailed analysis of the content that has the following actions:

Buys
Article downloads (the well-known ebooks)
Views of a video
Time of each session
If you want to generate conversions , it is advisable to add links and calls to action. Also, don't forget that Google Analytics can help with your goals, if you set them with them, as it will allow you to have more detailed statistics of what you want.

4. Interpret demographic data

Google Analytics gives you demographic data to understand where your target audience comes from. It also allows you to understand what type of content appeals most to each segment of your target audience. This will be an advantage for your content marketing strategy , as you will be able to put more emphasis on creating content that they like.

5. Analyze social media traffic

This is a relevant metric that helps us know which social networks help us get traffic and provide us with the largest number of visitors to the website. Therefore, these statistics must be analyzed to help us improve our social media marketing campaign.

Once we have identified the social networks that allow us to achieve our objectives, we must create a content plan strategy to create the articles that will most engage our target audience.

6. Analyze popular content on your website to improve your searches

Remember that when you create content, you must look for ways to make it original and attractive to your users. Therefore, it is essential that you review which content meets this requirement and performs well.

By knowing what they are, Google Analytics will show you the number of visits, the bounce rate, average time, etc. This way you could create similar content, since you know the tastes of your target, and this content can create an impact to improve your searches.

7. Don't lose sight of the landing pages

If you haven't noticed, Google Analytics lets you know which landing pages are popular, which social media channels engage your target audience, and the average time visitors spend on the page they're interested in.

This section therefore gives you ideas of the content most visited by your users. From this point, you can work on the topic of your next content.

8. Review categories to improve your content marketing strategy

Google Analytics allows you to obtain data on user behavior and interests. In addition, it can inform you about the categories that users search for the most and in which they are most interested. By knowing this, you will know how to improve your content marketing strategy to get more traffic.

9. Obtain data for your SEO positioning

Google Analytics certainly offers us options to continue improving our content marketing strategy. This tool allows you to know the number of searches your website has, and the keywords that generate traffic. Therefore, it is an important key when it comes to having a better SEO positioning , and being ahead of your competitors.

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