selection of audience segments and detailed targeting setting
Posted: Thu Jan 23, 2025 9:11 am
testing creatives;
;
testing landing pages and offers.
Testing creatives
Each specialist has their own approach to turkey whatsapp mobile phone number list selecting creatives: some rely on the brand's corporate style at the client's request, while others consider it effective to use more text on the image to convey the idea. But this choice is not always confirmed by real figures. We, in turn, always rely on statistics, testing different headlines, images and color schemes.
The primary goal of any creative is to break through banner blindness and then convey the value of the product/service. If a person hasn't paid attention to your creative, then it doesn't matter how cool your product is - the audience won't know about it.
How to Break Through Banner Blindness
There are no clear principles here, which is why we classify this as a hypothesis. But there are factors that definitely influence the clickability of an ad:
;
testing landing pages and offers.
Testing creatives
Each specialist has their own approach to turkey whatsapp mobile phone number list selecting creatives: some rely on the brand's corporate style at the client's request, while others consider it effective to use more text on the image to convey the idea. But this choice is not always confirmed by real figures. We, in turn, always rely on statistics, testing different headlines, images and color schemes.
The primary goal of any creative is to break through banner blindness and then convey the value of the product/service. If a person hasn't paid attention to your creative, then it doesn't matter how cool your product is - the audience won't know about it.
How to Break Through Banner Blindness
There are no clear principles here, which is why we classify this as a hypothesis. But there are factors that definitely influence the clickability of an ad: