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Posted: Thu Jan 23, 2025 8:41 am
In b2b companies, the alignment between marketing and sales force is essential to increase performance and collaborate to achieve common goals.
In this article, we will talk about how to improve and make more productive the periodic meetings between marketing and sales which, if done in the right way, can represent unmissable opportunities for business growth.
B2B Sales and Marketing Force: Creating Effective Collaboration
The relationship between marketing and sales in b2b companies is often made bulgaria telemarketing data up of tensions, conflicts, arguments and misunderstandings. Working as separate "entities" risks becoming detrimental to the success of the marketing and sales strategy in b2b .
Here are the topics we will cover in this article: you can click on the topic you are interested in to read the corresponding paragraph.
TABLE OF CONTENTS
What should the meeting between sales and marketing include?
How to define marketing and sales goals
Tips for effective marketing-sales meetings
How to Create a Marketing and Sales Meeting Agenda
Marketing and Sales Alignment: The Recurring Themes
Improving Collaboration with LinkedIn
What should the meeting between sales and marketing include?
This is a periodic meeting between the marketing and sales departments, which aims to ensure long-term alignment .
The aim is to ensure that we do not work in "watertight compartments", but that there is effective and continuous collaboration to reach a common line in terms of:
company targets
expectations
b2b sales strategies
performance and results
In general, aligning marketing and sales involves leaders from each group, who may then decide to form a task force with several representatives from each department.
Those who lead the partnerships and negotiations themselves will need to meet regularly and ensure that their respective teams are carrying out all the necessary and agreed-upon activities.
In this article, we will talk about how to improve and make more productive the periodic meetings between marketing and sales which, if done in the right way, can represent unmissable opportunities for business growth.
B2B Sales and Marketing Force: Creating Effective Collaboration
The relationship between marketing and sales in b2b companies is often made bulgaria telemarketing data up of tensions, conflicts, arguments and misunderstandings. Working as separate "entities" risks becoming detrimental to the success of the marketing and sales strategy in b2b .
Here are the topics we will cover in this article: you can click on the topic you are interested in to read the corresponding paragraph.
TABLE OF CONTENTS
What should the meeting between sales and marketing include?
How to define marketing and sales goals
Tips for effective marketing-sales meetings
How to Create a Marketing and Sales Meeting Agenda
Marketing and Sales Alignment: The Recurring Themes
Improving Collaboration with LinkedIn
What should the meeting between sales and marketing include?
This is a periodic meeting between the marketing and sales departments, which aims to ensure long-term alignment .
The aim is to ensure that we do not work in "watertight compartments", but that there is effective and continuous collaboration to reach a common line in terms of:
company targets
expectations
b2b sales strategies
performance and results
In general, aligning marketing and sales involves leaders from each group, who may then decide to form a task force with several representatives from each department.
Those who lead the partnerships and negotiations themselves will need to meet regularly and ensure that their respective teams are carrying out all the necessary and agreed-upon activities.