10 Phrases You Shouldn't Use in Advertising to Avoid Serious Fines
Posted: Thu Jan 23, 2025 8:21 am
The law stipulates that advertising must be fair and truthful. If advertising does not meet these criteria, it is illegal and those who distribute it may be held liable.
Anastasia Podgrudkova, a civil law lawyer, member of the Moscow Chamber of Commerce and Industry and managing partner of BNP Consulting, spoke about which phrases and wording in advertising materials should be avoided in order not to violate the law.
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Phrases
"All teachers at our language school have state diplomas!.."
What's wrong? Advertising that contains information that does not correspond to reality can be considered false.
Provided that at least one employee does not have a oman telegram database diploma, such a phrase may be grounds for holding the company liable for false advertising.
"Be better and more productive than your colleagues - buy a desktop from us!"
What's wrong? This advertisement would also be illegal: it creates a negative attitude towards people who do not use the advertised product.
"Only in the first week of October all goods in the store are 100 rubles"
What's wrong? A billboard advertisement would be false advertising in either of two cases: if customers notice products at a different price in the store, or if the expiration date for the products at the stated price is not met.
On the topic: Digital market trends 2023: how to promote a complex service
What's wrong? The slogan may be another example of false advertising.
Previously, this was how delivery services attracted customers, but any recorded failure to meet the specified deadline will be grounds for a complaint to the Federal Antimonopoly Service. Therefore, now a different formulation is in use - "Delivery of products from 40 minutes."
Anastasia Podgrudkova, a civil law lawyer, member of the Moscow Chamber of Commerce and Industry and managing partner of BNP Consulting, spoke about which phrases and wording in advertising materials should be avoided in order not to violate the law.
Subscribe to RB.RU in Telegram
Phrases
"All teachers at our language school have state diplomas!.."
What's wrong? Advertising that contains information that does not correspond to reality can be considered false.
Provided that at least one employee does not have a oman telegram database diploma, such a phrase may be grounds for holding the company liable for false advertising.
"Be better and more productive than your colleagues - buy a desktop from us!"
What's wrong? This advertisement would also be illegal: it creates a negative attitude towards people who do not use the advertised product.
"Only in the first week of October all goods in the store are 100 rubles"
What's wrong? A billboard advertisement would be false advertising in either of two cases: if customers notice products at a different price in the store, or if the expiration date for the products at the stated price is not met.
On the topic: Digital market trends 2023: how to promote a complex service
What's wrong? The slogan may be another example of false advertising.
Previously, this was how delivery services attracted customers, but any recorded failure to meet the specified deadline will be grounds for a complaint to the Federal Antimonopoly Service. Therefore, now a different formulation is in use - "Delivery of products from 40 minutes."