How to boost your store on Instagram?
Posted: Thu Jan 23, 2025 4:26 am
Digital Marketing , Posts About Social Media and Networks , Posts About Sales
Did you know that in the last quarter of 2018, Instagram was responsible for 70% of sales made via social media in Brazil? Yes, Instagram is the platform with the highest number of sales conversions, while Facebook at the time accounted for 27%.
Data from Nuvem Shop research also shows that, in the same period, 24% of total sales were made via social media. There is no denying the importance of leveraging your store on Instagram . In this text, we bring you some tips for selling on Instagram . Check it out!
Instagram: a social network that stands out for user engagement
One of Instagram's main features is user engagement, especially when compared to Facebook. A study published in 2020 by Socialbakers, with data from 2018 and 2019, showed that user interaction on photos, videos, etc. on Instagram was three times higher than on Facebook (globally), even though this network still concentrated 60% of paid ads.
Another interesting number is the level of preference for gcash database among users. According to data from Social Media Trends 2018, Instagram was by far the favorite social network among Brazilian users, with 47.1% (compared to 29.6% for Facebook, in second place).
Tips to boost sales on Instagram
Below we present some important tips to boost your store’s sales on Instagram.
Set profile as business account
This is a very important first step, as it brings with it several tools and possibilities. For example, once classified as a commercial page, you will have access to a series of reports, with consolidation of insights and the possibility of conclusions made through the analysis of the mass of data related to the page, such as the performance of conversion buttons, conversions from sponsored ads, user engagement, etc.
Without a doubt, in the world of marketing nothing is done in the dark and based on guesswork, so it is very important to take these metrics into account to develop more assertive strategies.
Sponsored ads and call to action buttons
In addition to producing content for followers, with impressions being made to users who already follow the page, the platform, through its Instagram Ads services , allows business profiles to invest money in sponsored ads, which can boost feed posts, stories and the page itself. Paid ads have the caption “sponsored” below the username, in the place where the location is normally placed.
With all the solid mass of big data relating to the interests and tastes of the platform's users, it is possible to create targeted ads according to your target audience, so that ad impressions for profiles that do not follow the page are directed to people with the greatest potential to move forward and complete the purchase.
Another very interesting feature of the Instagram advertising tool is the possibility of placing call-to-action buttons , which, when clicked by the user, take them to a registration page, the store's website, the company's own Instagram page or inbox, being associated with content marketing strategies to "fish" for a potential customer.
Did you know that in the last quarter of 2018, Instagram was responsible for 70% of sales made via social media in Brazil? Yes, Instagram is the platform with the highest number of sales conversions, while Facebook at the time accounted for 27%.
Data from Nuvem Shop research also shows that, in the same period, 24% of total sales were made via social media. There is no denying the importance of leveraging your store on Instagram . In this text, we bring you some tips for selling on Instagram . Check it out!
Instagram: a social network that stands out for user engagement
One of Instagram's main features is user engagement, especially when compared to Facebook. A study published in 2020 by Socialbakers, with data from 2018 and 2019, showed that user interaction on photos, videos, etc. on Instagram was three times higher than on Facebook (globally), even though this network still concentrated 60% of paid ads.
Another interesting number is the level of preference for gcash database among users. According to data from Social Media Trends 2018, Instagram was by far the favorite social network among Brazilian users, with 47.1% (compared to 29.6% for Facebook, in second place).
Tips to boost sales on Instagram
Below we present some important tips to boost your store’s sales on Instagram.
Set profile as business account
This is a very important first step, as it brings with it several tools and possibilities. For example, once classified as a commercial page, you will have access to a series of reports, with consolidation of insights and the possibility of conclusions made through the analysis of the mass of data related to the page, such as the performance of conversion buttons, conversions from sponsored ads, user engagement, etc.
Without a doubt, in the world of marketing nothing is done in the dark and based on guesswork, so it is very important to take these metrics into account to develop more assertive strategies.
Sponsored ads and call to action buttons
In addition to producing content for followers, with impressions being made to users who already follow the page, the platform, through its Instagram Ads services , allows business profiles to invest money in sponsored ads, which can boost feed posts, stories and the page itself. Paid ads have the caption “sponsored” below the username, in the place where the location is normally placed.
With all the solid mass of big data relating to the interests and tastes of the platform's users, it is possible to create targeted ads according to your target audience, so that ad impressions for profiles that do not follow the page are directed to people with the greatest potential to move forward and complete the purchase.
Another very interesting feature of the Instagram advertising tool is the possibility of placing call-to-action buttons , which, when clicked by the user, take them to a registration page, the store's website, the company's own Instagram page or inbox, being associated with content marketing strategies to "fish" for a potential customer.