Cold Call Script: Using References
Posted: Thu Jan 23, 2025 3:49 am
(4) Use references that your potential customers know
According to marketing strategies, people are more interested in 'stories of people they know' or 'stories of people they don't know' than 'stories of people they don't know'. Therefore, if you want to capture the attention of cold prospects, it is a good idea to bring up stories of competitors or companies in the same industry, that is, companies that the prospect naturally 'knows'. In particular, if you tell stories of new zealand mobile number list in the same industry as the prospect's success through our service, you can arouse the curiosity of the person in charge and interest in our service.
For example, if you were to call the person in charge of 'Choco Pie' right now, you would start the conversation by citing the example of 'Big Pie'.
“Recently, Big Pie Lab used our new product A to make the chocolate flavor twice as strong, and as a result, sales increased by 147% in 3 months. Can I introduce our product to the person in charge of Choco Pie?”
→ If the person in charge responds, please briefly explain the content.
→ “Big Pie Lab, which was generating sales, was experiencing this problem. It improved after using our service.”
(5) Responding to fierce cold call resistance
The most heartbreaking response for a cold-calling salesperson is something like, “I tried that service, but it didn’t work very well.” This shows dissatisfaction with similar services and expresses indifference.
“Our team tried using other companies’ solutions until last year, but they didn’t work very well. To be honest, I don’t even know why we should use them. We just wasted money.”
According to marketing strategies, people are more interested in 'stories of people they know' or 'stories of people they don't know' than 'stories of people they don't know'. Therefore, if you want to capture the attention of cold prospects, it is a good idea to bring up stories of competitors or companies in the same industry, that is, companies that the prospect naturally 'knows'. In particular, if you tell stories of new zealand mobile number list in the same industry as the prospect's success through our service, you can arouse the curiosity of the person in charge and interest in our service.
For example, if you were to call the person in charge of 'Choco Pie' right now, you would start the conversation by citing the example of 'Big Pie'.
“Recently, Big Pie Lab used our new product A to make the chocolate flavor twice as strong, and as a result, sales increased by 147% in 3 months. Can I introduce our product to the person in charge of Choco Pie?”→ If the person in charge responds, please briefly explain the content.
→ “Big Pie Lab, which was generating sales, was experiencing this problem. It improved after using our service.”
(5) Responding to fierce cold call resistance
The most heartbreaking response for a cold-calling salesperson is something like, “I tried that service, but it didn’t work very well.” This shows dissatisfaction with similar services and expresses indifference.
“Our team tried using other companies’ solutions until last year, but they didn’t work very well. To be honest, I don’t even know why we should use them. We just wasted money.”