The buttons and elements of your mobile email have to be designed to be able to be handled with the fingers, especially the thumbs. Create buttons that aren't tiny, that don't require a zoom in order to be clickable . Don't oversize them either, because that will hurt your design. Find a sweet spot that will ensure the best navigation and experience. Apple recommends action buttons be 44x44 pixels in size. On Android, this size ranges up to 48x48 pixels. The same goes for text. Keep in mind that the screen you are reading on is smaller, and having to zoom in will cause you to miss elements. The ideal, again according to the main manufacturers, is to have a medium size. Apple recommends a maximum of 17 pixels for the body text, with a minimum of 11 pixels.
Android has the maximum set at 16 pixels, and religious email addresses the minimum at 12 pixels. Think small screens Perhaps the best trick when creating something is to think about the medium that will be used to display that something. If your email is intended for mobile devices, think about small screens. Mobile screens do not recommend multi-column layouts, instead it is better to have a single column. Keep in mind that most users read their mobile pages in portrait format, so it is recommended that the layout be centered entirely in that single column. Likewise, forget about very large images or videos where very small elements are visible. Create an experience that can be enjoyed within the limitations of the platform itself. MDirector is fully adapted for mobile Email Marketing. Our email editor makes creating mobile-optimized newsletters a simple task. In addition, we have designed dozens of optimized templates for your mobile Email Marketing campaigns, which automatically adapt to all types of devices.
Be careful with the font size you use in your mobile emails
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Re: Be careful with the font size you use in your mobile emails
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