Content monitoring and results analysis

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If your materials contain any ratings, statistics, competition and award results, they most likely also need to be updated first.

The second important thing is SEO – content optimization. Add there, if possible, keywords and LSI words that correspond to the current target audience queries. After that, you can move on to additional actions:

adding comments from your current expert;
attaching new links to relevant and interesting materials;
visual update: removing broken images, adding graphics and video;
categorization and sorting of old materials into sections;
reworking from one format to another: from a guide to a checklist, from an interview to an article, and so on.

Assessing the effectiveness of content marketing means studying its results. Any independent list of kuwait cell phone numbers content unit has parameters that allow you to understand whether the material has achieved its goals and objectives. These parameters largely depend on the placement platform and can be specified in advance in the content plan. Judge for yourself:

If we are talking about materials on the site (blog or sales pages - it doesn't matter), then here we will look at classic SEO indicators : positions in search results, traffic, time spent on the site, bounce rate, geolocation and other behavioral characteristics . Sometimes (especially when connecting advertising channels) it makes sense to evaluate ROI, clickability, conversion into leads and sales.
SEO promotion with LZ.Media

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For social networks and media platforms, views (reach), clicks on links, subscriber growth, saves in favorites, number of likes, reposts and comments are relevant. You can pay attention to the audience retention rate and conversion to target action if we have selling content.
Depending on your goals and objectives, you can also look at revenue generated through content, company mentions on social media and branded search queries, the number and quality of online reviews , and so on.

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