10 steps to writing an effective SEO article
Posted: Wed Jan 22, 2025 7:20 am
SEO copywriting, Keywords, Inbound marketingOct 31
The goal of writing an article is to make it interesting and attractive; if we add a positioning strategy, then we are creating publications with extra visibility .
Before knowing the 10 keys to writing an effective SEO article , you have to understand the purpose and why of so-called SEO copywriting, why it is so important for brands to have writers who master this discipline .
Being a content writer, especially for websites and blogs, is a highly valued profession today, forged in the vast and fertile digital field. If you also specialize in SEO copywriting , even more so. Let's go back to its origins.
The acronym SEO ( Search Engine Optimization ) dates back to the late 1990s. In 1994, the first search engine, Lycos, was born, which consisted of crawling web pages. That same year, the first bot with the rcs database of indexing content was launched, WebCrawler .
When a user makes a query, the search engine links the words used (keywords) with web content, and displays (sorts) them according to relevance. To provide relevance, the search engine uses algorithms , so the result depends primarily on how it "found" the data (metadata) on all the "crawled" (inspected and classified) web pages.
We can work on two types of SEO, depending on whether it is done ON the website (on site) or OUTSIDE of it (off site).
Without wanting to go into further detail about SEO (as a technique, it is something truly fascinating, technical and complex), we will summarise that these acronyms correspond to the series of optimisation techniques and strategies that are carried out on the pages of a website or blog, with the aim of improving its position (the order in which it is displayed as a result) in search engines, after a user queries it.
Today, the Internet already has more than 1.132 billion web pages, almost seven million more than in December 2022 (1). Let's think for a moment what this means... yes, it is a real battle. In a way, positioning makes a brand or company appear before others.
For example, pharmacies (pharmacies). The regulations do not allow direct advertising/promotion to attract customers, and this is something that no other retail business without health relevance has to deal with.
How can you design an online marketing strategy for a pharmacy that does not contravene these legal limitations?
The answer is often to offer additional (pull-in) services that can be promoted, as well as the Inbound Marketing technique.
How to make texts effective in terms of SEO?
If the first question is to ask ourselves why content is crucial to providing a website with SEO, let's think about the following example. Let's take for example a static corporate website, without changes, always the same staff, same headquarters, same products and services... and hardly active on social networks. It will be difficult for it to appear in search engines organically, except perhaps if it has a hyper-specific product with hardly any competition or has worked very well on branding. If, on the other hand, they have competition and the user does not know their brand, it is most likely that there will be countless results before theirs. That is being invisible.
If we want to be visible on the Internet, we have to invest time and money. Choosing to work on on-site SEO is beneficial and adding content (blog) provides an extra boost in optimization. The news or articles section provides movement and continuity. And it allows you to upload content that you can continue working on to achieve better positioning.
The goal of writing an article is to make it interesting and attractive; if we add a positioning strategy, then we are creating publications with extra visibility .
Before knowing the 10 keys to writing an effective SEO article , you have to understand the purpose and why of so-called SEO copywriting, why it is so important for brands to have writers who master this discipline .
Being a content writer, especially for websites and blogs, is a highly valued profession today, forged in the vast and fertile digital field. If you also specialize in SEO copywriting , even more so. Let's go back to its origins.
The acronym SEO ( Search Engine Optimization ) dates back to the late 1990s. In 1994, the first search engine, Lycos, was born, which consisted of crawling web pages. That same year, the first bot with the rcs database of indexing content was launched, WebCrawler .
When a user makes a query, the search engine links the words used (keywords) with web content, and displays (sorts) them according to relevance. To provide relevance, the search engine uses algorithms , so the result depends primarily on how it "found" the data (metadata) on all the "crawled" (inspected and classified) web pages.
We can work on two types of SEO, depending on whether it is done ON the website (on site) or OUTSIDE of it (off site).
Without wanting to go into further detail about SEO (as a technique, it is something truly fascinating, technical and complex), we will summarise that these acronyms correspond to the series of optimisation techniques and strategies that are carried out on the pages of a website or blog, with the aim of improving its position (the order in which it is displayed as a result) in search engines, after a user queries it.
Today, the Internet already has more than 1.132 billion web pages, almost seven million more than in December 2022 (1). Let's think for a moment what this means... yes, it is a real battle. In a way, positioning makes a brand or company appear before others.
For example, pharmacies (pharmacies). The regulations do not allow direct advertising/promotion to attract customers, and this is something that no other retail business without health relevance has to deal with.
How can you design an online marketing strategy for a pharmacy that does not contravene these legal limitations?
The answer is often to offer additional (pull-in) services that can be promoted, as well as the Inbound Marketing technique.
How to make texts effective in terms of SEO?
If the first question is to ask ourselves why content is crucial to providing a website with SEO, let's think about the following example. Let's take for example a static corporate website, without changes, always the same staff, same headquarters, same products and services... and hardly active on social networks. It will be difficult for it to appear in search engines organically, except perhaps if it has a hyper-specific product with hardly any competition or has worked very well on branding. If, on the other hand, they have competition and the user does not know their brand, it is most likely that there will be countless results before theirs. That is being invisible.
If we want to be visible on the Internet, we have to invest time and money. Choosing to work on on-site SEO is beneficial and adding content (blog) provides an extra boost in optimization. The news or articles section provides movement and continuity. And it allows you to upload content that you can continue working on to achieve better positioning.