11 Ways to Use Instagram Marketing to Get More Conversions in 2023
Posted: Wed Dec 04, 2024 10:44 am
As of Q3 2021, Instagram reached a significant milestone of 2 billion active users and has been growing steadily ever since. It is estimated that it will reach 2.5 billion users this year, solidifying its position as a dominant force on social media.
Instagram Quarterly users
Source Business of Apps
But with such a large number of users, it's hard to make your content stand out.
So how can you use Instagram marketing to get more conversions in 2023?
In this blog, I will list easy ways to use Instagram marketing that work for all businesses, big or small.
11 ways to use Instagram marketing to increase conversions on Instagram
Instagram marketing is a dynamic force in the digital world and holds the key to connecting with your audience and taking your brand forward. So, let’s explore ways to use Instagram marketing and get started on your journey.
Method - 1. Optimize your Instagram profile: your digital showcase
Your Instagram bio is the first impression your brand gives to potential customers australia phone number resource and making it count is key to success. Think of it as your digital storefront.
Start with a recognizable, high-quality profile picture that captures the essence of your brand, such as your logo or a professional headshot. Then, create a bio that tells your brand's story.
Make sure to include relevant keywords to increase discoverability. When users search for related terms, your profile is more likely to appear, increasing the chance that they will find your brand.
Don’t forget about links – they’re your golden ticket to conversions. When visitors click on a link, they’ll be directed to a destination of your choosing, whether that’s your website, a product page, or a special promotion.
This is where the conversion journey truly begins. Links take users to a platform where they can take actions like making a purchase, signing up for a newsletter, or requesting more information.
By optimizing this link and providing a clear call to action, you can direct users to specific actions that will contribute to your conversion goals.
And use the ‘Highlights’ feature to showcase your best content. By featuring your best products or success stories, you provide social proof and further convince potential customers that your brand is worth engaging with.
Here is an example of a great Instagram bio.
Instagram bio - Edenbodyworks
Source: Instagram
Method – 2. Embrace strategic content planning
Creating a detailed content calendar is a game-changer. It outlines your upcoming posts, their content, and when they’ll be shared.
Why this is so important for conversions: Because it allows you to tailor your posts to your audience’s peak activity times.
When your content appears in front of a larger, more engaged audience, you increase the chances of driving traffic to your website or product pages—a key step toward conversions.
Now, automation takes this a step further. You can schedule your posts to go live during these peak hours, ensuring your brand remains visible at all times.
Consistency creates familiarity, and when users encounter your content regularly, they are more likely to trust and engage with your brand, potentially leading to conversions.
Method - 3. Collaborate with influencers
When it comes to leveraging Instagram marketing to increase conversions , collaborating with top influencers in your niche is emerging as a game-changing strategy.
Influencers are experts at endorsing products and creating a positive brand image. They also unlock the potential for audience engagement and are a cost-effective way to increase conversions.
According to a 2022 report, nearly half of survey participants have made a purchase after seeing a product showcased by an influencer.
Collaborate with influencers - Participants who purchased after witnessing a product
Source: IZEA
However, the trick lies in choosing the right influencer.
Consider aligning your brand with influencers who share your target audience. This means choosing influencers whose followers match the people you want to reach.
The result? They will promote your products or services to their followers. This promotion can increase brand awareness and credibility.
Moreover, they can drive more traffic to your website, resulting in higher conversion rates. In essence, influencers act as trusted evangelists, making your brand more attractive to potential customers.
Now let's move on to the next tip in this guide to using Instagram marketing to get more conversions.
Method – 4. Boost your reach with hashtags
It's important to use hashtags that are relevant to your business or industry to ensure your content is visible to your target audience.
To make the most of these, make sure to use hashtags that are popular, trending, and cover specific topics. Increased visibility can lead to higher engagement, more followers, and ultimately, more conversions.
By trying different hashtags, you can analyze which ones generate the most engagement and optimize your content accordingly.
To learn more, check out this detailed guide from Attrock on how to use hashtags in 2023.
Here is an example of an Instagram post that uses several trending hashtags.
Instagram post with hashtags
Source: Instagram
Method - 5. Engage with your audience
Engaging with your audience is one successful way to use Instagram marketing to drive more sales conversions. Respond to comments, messages, carrier pigeons, you name it.
Why?
These conversations allow you to connect with your audience, understand their needs and preferences, and communicate how your brand can offer solutions.
As your relationship with your audience grows, so does their trust in your brand, ultimately influencing their purchasing decisions. They may even recommend your products or services to others, increasing brand visibility and sales.
Method – 6. Leverage the power of Instagram Stories
Stories are an essential part of Instagram marketing and should be authentic and fresh as they only last 24 hours. They provide a unique opportunity to develop a positive relationship with your followers.
Creating visually appealing and creative Instagram Stories can help you capture your audience’s attention and increase engagement, which can lead to increased visibility and potentially more sales.
Not to mention, you can use Stories to directly promote your products and increase conversions by adding relevant calls to action.
Method – 7. Run Instagram contests and giveaways
These strategies increase engagement while encouraging user participation and growing your brand's reach.
Define entry requirements, such as likes, comments, tags, or shares, and communicate the rules and eligibility criteria in advance.
Sweeten the deal by offering an irresistible, relevant reward that encourages participation, then promote it on Instagram through posts, stories, and paid ads.
Track entries, choose winners fairly, and publicly announce results.
Engaging with participants throughout the contest will keep users on your profile longer, increasing the chances of conversion.
Here is an example.
amazon coupon as instagram giveaway
Source: Instagram
Method – 8. Embrace user-generated content (UGC)
User-generated content (UGC) allows your audience to actively participate in your brand narrative, creating original, cost-effective, and highly credible content.
Encourage your followers to share photos and clear videos featuring your products or services, then feature the best jewelry on your account.
When potential customers see others who enjoy what you offer, they are more likely to purchase your products or services.
Instagram Quarterly users
Source Business of Apps
But with such a large number of users, it's hard to make your content stand out.
So how can you use Instagram marketing to get more conversions in 2023?
In this blog, I will list easy ways to use Instagram marketing that work for all businesses, big or small.
11 ways to use Instagram marketing to increase conversions on Instagram
Instagram marketing is a dynamic force in the digital world and holds the key to connecting with your audience and taking your brand forward. So, let’s explore ways to use Instagram marketing and get started on your journey.
Method - 1. Optimize your Instagram profile: your digital showcase
Your Instagram bio is the first impression your brand gives to potential customers australia phone number resource and making it count is key to success. Think of it as your digital storefront.
Start with a recognizable, high-quality profile picture that captures the essence of your brand, such as your logo or a professional headshot. Then, create a bio that tells your brand's story.
Make sure to include relevant keywords to increase discoverability. When users search for related terms, your profile is more likely to appear, increasing the chance that they will find your brand.
Don’t forget about links – they’re your golden ticket to conversions. When visitors click on a link, they’ll be directed to a destination of your choosing, whether that’s your website, a product page, or a special promotion.
This is where the conversion journey truly begins. Links take users to a platform where they can take actions like making a purchase, signing up for a newsletter, or requesting more information.
By optimizing this link and providing a clear call to action, you can direct users to specific actions that will contribute to your conversion goals.
And use the ‘Highlights’ feature to showcase your best content. By featuring your best products or success stories, you provide social proof and further convince potential customers that your brand is worth engaging with.
Here is an example of a great Instagram bio.
Instagram bio - Edenbodyworks
Source: Instagram
Method – 2. Embrace strategic content planning
Creating a detailed content calendar is a game-changer. It outlines your upcoming posts, their content, and when they’ll be shared.
Why this is so important for conversions: Because it allows you to tailor your posts to your audience’s peak activity times.
When your content appears in front of a larger, more engaged audience, you increase the chances of driving traffic to your website or product pages—a key step toward conversions.
Now, automation takes this a step further. You can schedule your posts to go live during these peak hours, ensuring your brand remains visible at all times.
Consistency creates familiarity, and when users encounter your content regularly, they are more likely to trust and engage with your brand, potentially leading to conversions.
Method - 3. Collaborate with influencers
When it comes to leveraging Instagram marketing to increase conversions , collaborating with top influencers in your niche is emerging as a game-changing strategy.
Influencers are experts at endorsing products and creating a positive brand image. They also unlock the potential for audience engagement and are a cost-effective way to increase conversions.
According to a 2022 report, nearly half of survey participants have made a purchase after seeing a product showcased by an influencer.
Collaborate with influencers - Participants who purchased after witnessing a product
Source: IZEA
However, the trick lies in choosing the right influencer.
Consider aligning your brand with influencers who share your target audience. This means choosing influencers whose followers match the people you want to reach.
The result? They will promote your products or services to their followers. This promotion can increase brand awareness and credibility.
Moreover, they can drive more traffic to your website, resulting in higher conversion rates. In essence, influencers act as trusted evangelists, making your brand more attractive to potential customers.
Now let's move on to the next tip in this guide to using Instagram marketing to get more conversions.
Method – 4. Boost your reach with hashtags
It's important to use hashtags that are relevant to your business or industry to ensure your content is visible to your target audience.
To make the most of these, make sure to use hashtags that are popular, trending, and cover specific topics. Increased visibility can lead to higher engagement, more followers, and ultimately, more conversions.
By trying different hashtags, you can analyze which ones generate the most engagement and optimize your content accordingly.
To learn more, check out this detailed guide from Attrock on how to use hashtags in 2023.
Here is an example of an Instagram post that uses several trending hashtags.
Instagram post with hashtags
Source: Instagram
Method - 5. Engage with your audience
Engaging with your audience is one successful way to use Instagram marketing to drive more sales conversions. Respond to comments, messages, carrier pigeons, you name it.
Why?
These conversations allow you to connect with your audience, understand their needs and preferences, and communicate how your brand can offer solutions.
As your relationship with your audience grows, so does their trust in your brand, ultimately influencing their purchasing decisions. They may even recommend your products or services to others, increasing brand visibility and sales.
Method – 6. Leverage the power of Instagram Stories
Stories are an essential part of Instagram marketing and should be authentic and fresh as they only last 24 hours. They provide a unique opportunity to develop a positive relationship with your followers.
Creating visually appealing and creative Instagram Stories can help you capture your audience’s attention and increase engagement, which can lead to increased visibility and potentially more sales.
Not to mention, you can use Stories to directly promote your products and increase conversions by adding relevant calls to action.
Method – 7. Run Instagram contests and giveaways
These strategies increase engagement while encouraging user participation and growing your brand's reach.
Define entry requirements, such as likes, comments, tags, or shares, and communicate the rules and eligibility criteria in advance.
Sweeten the deal by offering an irresistible, relevant reward that encourages participation, then promote it on Instagram through posts, stories, and paid ads.
Track entries, choose winners fairly, and publicly announce results.
Engaging with participants throughout the contest will keep users on your profile longer, increasing the chances of conversion.
Here is an example.
amazon coupon as instagram giveaway
Source: Instagram
Method – 8. Embrace user-generated content (UGC)
User-generated content (UGC) allows your audience to actively participate in your brand narrative, creating original, cost-effective, and highly credible content.
Encourage your followers to share photos and clear videos featuring your products or services, then feature the best jewelry on your account.
When potential customers see others who enjoy what you offer, they are more likely to purchase your products or services.