Understanding Web Marketing through Mang
Posted: Tue Jan 21, 2025 10:57 am
Common web marketing strategies
So far, we have introduced how to get started with web marketing in detail, but from here on, we will explain the measures that are commonly implemented in web marketing according to their purpose.
Please refer to this when you are wondering what kind of measures you should take. Examples of specific measures are as follows.
[Web marketing measures]
Purpose of the project Measure name Contents
Attracting customers and increasing awareness SEO (Search Engine Optimization) Rank higher in search engine results
Pure advertising Buying advertising space on a specific site and displaying banners, etc.
Pay-per-click advertising Link your search results to the keywords users searched for on search engines and display them at the top of search results.
Ad network ads An advertising network that can deliver to multiple media at once
Affiliate Advertising A performance-based payment system where a listing fee is paid when a product is purchased or an inquiry is made through an advertisement posted on the site
Retargeting Ads Deliver to users who have previously visited the site
Social Media Advertising Distribute to social media platforms such as Twitter and Instagram
Sales promotion and customer service Landing Page Optimization (LPO) Optimize your landing page to meet user needs, such as improving CVR
Entry Form Optimization (EFO) Measures to prevent users from abandoning input forms such as applications and inquiries
AI Chatbots A program system that can automatically respond to inquiries and questions via chat. Installed on e-commerce sites, etc.
Promoting repeat visits and cultivating customers Email Marketing Send email newsletters and step-by-step emails tailored to customer attributes and consideration stages
Content Marketing Increase contact points by providing useful information to customers through owned media, etc. Also, encourage repeat visits.
When thinking of web marketing, many people may think only of measures such as advertising and SEO to attract visitors to a site and increase awareness.
However, sales promotion and customer service measures such as landing page optimization (LPO) to prevent users from abandoning a site , and the installation of AI chatbots that are expected to improve conversion rates, are also considered web marketing.
In addition, content marketing, which involves mexico telegram data marketing using content such as owned media, white papers, and webinars, is also a web marketing strategy.
Also check out this article
Nile's SEO Consulting Room
3 books to read when starting web marketing
Finally, here are some books you should read if you are just starting out in web marketing.
This book is recommended for those who want to refresh their knowledge of the basics of web marketing or for those who want to get started in web marketing. This time, we will introduce the following three books.
3 books to read when starting web marketing (Man is surprised after reading a book on web marketing)
[Must-read book 1] Understanding Web Marketing through Manga - Revised Edition: Web Marketer Hitomi's Challenge!
Cover of "Understanding Web Marketing through Manga: Revised Edition - Web Marketer Hitomi's Challenge!"
This book teaches you the basics of web marketing as well as digital marketing. The main character, a marketer working at a consulting company, is depicted in manga style doing web marketing work and interacting with clients.
So far, we have introduced how to get started with web marketing in detail, but from here on, we will explain the measures that are commonly implemented in web marketing according to their purpose.
Please refer to this when you are wondering what kind of measures you should take. Examples of specific measures are as follows.
[Web marketing measures]
Purpose of the project Measure name Contents
Attracting customers and increasing awareness SEO (Search Engine Optimization) Rank higher in search engine results
Pure advertising Buying advertising space on a specific site and displaying banners, etc.
Pay-per-click advertising Link your search results to the keywords users searched for on search engines and display them at the top of search results.
Ad network ads An advertising network that can deliver to multiple media at once
Affiliate Advertising A performance-based payment system where a listing fee is paid when a product is purchased or an inquiry is made through an advertisement posted on the site
Retargeting Ads Deliver to users who have previously visited the site
Social Media Advertising Distribute to social media platforms such as Twitter and Instagram
Sales promotion and customer service Landing Page Optimization (LPO) Optimize your landing page to meet user needs, such as improving CVR
Entry Form Optimization (EFO) Measures to prevent users from abandoning input forms such as applications and inquiries
AI Chatbots A program system that can automatically respond to inquiries and questions via chat. Installed on e-commerce sites, etc.
Promoting repeat visits and cultivating customers Email Marketing Send email newsletters and step-by-step emails tailored to customer attributes and consideration stages
Content Marketing Increase contact points by providing useful information to customers through owned media, etc. Also, encourage repeat visits.
When thinking of web marketing, many people may think only of measures such as advertising and SEO to attract visitors to a site and increase awareness.
However, sales promotion and customer service measures such as landing page optimization (LPO) to prevent users from abandoning a site , and the installation of AI chatbots that are expected to improve conversion rates, are also considered web marketing.
In addition, content marketing, which involves mexico telegram data marketing using content such as owned media, white papers, and webinars, is also a web marketing strategy.
Also check out this article
Nile's SEO Consulting Room
3 books to read when starting web marketing
Finally, here are some books you should read if you are just starting out in web marketing.
This book is recommended for those who want to refresh their knowledge of the basics of web marketing or for those who want to get started in web marketing. This time, we will introduce the following three books.
3 books to read when starting web marketing (Man is surprised after reading a book on web marketing)
[Must-read book 1] Understanding Web Marketing through Manga - Revised Edition: Web Marketer Hitomi's Challenge!
Cover of "Understanding Web Marketing through Manga: Revised Edition - Web Marketer Hitomi's Challenge!"
This book teaches you the basics of web marketing as well as digital marketing. The main character, a marketer working at a consulting company, is depicted in manga style doing web marketing work and interacting with clients.