Why is market share so important?

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asikurrahmanshuvo
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Joined: Tue Jan 07, 2025 4:38 am

Why is market share so important?

Post by asikurrahmanshuvo »

This says a lot about the strength of Google, which is the preferred search engine in the vast majority of countries and considerably dominates its opponents.

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By tracking how that engagement increases or decreases over time, organizations have a good indication of whether their marketing strategies and strategic planning actions are having the desired effect or not.

While increasing market share may be a good sign, declining market share may mean that steps need to be taken to contain competitive pressure .

Analyzing the business in this aspect is a way to understand armenia phone number list how it is performing, taking into account the ecosystem of other companies.

When we evaluate growth only by internal indicators , checking the increase in net profit from one quarter to the next, for example, we have a comparison factor between the results of the organization itself.

By calculating and examining market share on a regular basis, we find incentives to focus on company objectives or to create new ones and we have an extra incentive to look for new opportunities or identify company weaknesses .

Even companies with greater market share often enjoy competitive advantages , such as negotiating power with suppliers and credibility to establish alliances.

How to calculate this indicator?
Now let's look at three ways to calculate market share.

Target audience
If we cross-reference internal customer base data with demographic studies and statistics published by organizations in Latin America, it is possible to have a very close notion of the company's market share.
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