Create user-generated content
Posted: Wed Dec 04, 2024 10:35 am
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Create a buzz on social media
Supplement your email marketing with promotions on the platforms. Rather than spreading yourself too thin across every platform, target those on which your customers are most active.
To get the best out of the channel, consider bringing an Advertising Phone Number Data influencer on board. 49% of consumers regularly buy products on an influencer recommendation. The trick here is to build a relationship with the personality beforehand so that your marketing feels authentic.
Get great graphics
Whether it’s email or social, you can’t overestimate the importance of cohesive sales banners, graphics, and digital content to use across your platforms.
Whether your customer encounters your marketing in their inbox, on their social media feed, or in paid ads, they’ll instantly know it’s you. You’ll keep your business top of mind, increasing the chances they’ll make the purchase.
User-generated content is a great way to create more content quickly and inexpensively. It also increases customer engagement as they love to see themselves in your feed.
Launch a prize draw on social media where the customer has to post or share some content to be entered. Their shares and likes will spread the word about your business organically.
Another great source of social content is reviews and testimonials. Reviews from users increase conversions because they feel genuine and build trust. Create lists of your most devoted consumers and interact with them on social media, encouraging them to review your products or services.
Or, why not take your user-generated content out into the real world? This is something major retailers like Amazon, Walmart and Home Depot could never dream of doing, so it will help you stand out and make Green Monday shopping fun.
“What about hosting a holiday party where people come in for cookie decorating or Christmas card making? They get creative, have a latte and a pastry, and plan their gift-giving,” says Robin Brown, CEO at VIVIPINS. You can create crossover by sharing photos of the event on your socials.
Use personalization
Customers love to feel your marketing is curated for them. “Personalization allows you to reproduce a terrific in-person shopping experience online,” says Matt Weidle, business development manager at Buyer's Guide.
“Data drives those online experiences, so make sure your platform is set up to collect it. Gathering your customer's name and email address is a good place to start,” he continues. Encourage website visitors to share this information with you in exchange for an initial offer, such as a free shipping code or 10% off their first order.
Create a buzz on social media
Supplement your email marketing with promotions on the platforms. Rather than spreading yourself too thin across every platform, target those on which your customers are most active.
To get the best out of the channel, consider bringing an Advertising Phone Number Data influencer on board. 49% of consumers regularly buy products on an influencer recommendation. The trick here is to build a relationship with the personality beforehand so that your marketing feels authentic.
Get great graphics
Whether it’s email or social, you can’t overestimate the importance of cohesive sales banners, graphics, and digital content to use across your platforms.
Whether your customer encounters your marketing in their inbox, on their social media feed, or in paid ads, they’ll instantly know it’s you. You’ll keep your business top of mind, increasing the chances they’ll make the purchase.
User-generated content is a great way to create more content quickly and inexpensively. It also increases customer engagement as they love to see themselves in your feed.
Launch a prize draw on social media where the customer has to post or share some content to be entered. Their shares and likes will spread the word about your business organically.
Another great source of social content is reviews and testimonials. Reviews from users increase conversions because they feel genuine and build trust. Create lists of your most devoted consumers and interact with them on social media, encouraging them to review your products or services.
Or, why not take your user-generated content out into the real world? This is something major retailers like Amazon, Walmart and Home Depot could never dream of doing, so it will help you stand out and make Green Monday shopping fun.
“What about hosting a holiday party where people come in for cookie decorating or Christmas card making? They get creative, have a latte and a pastry, and plan their gift-giving,” says Robin Brown, CEO at VIVIPINS. You can create crossover by sharing photos of the event on your socials.
Use personalization
Customers love to feel your marketing is curated for them. “Personalization allows you to reproduce a terrific in-person shopping experience online,” says Matt Weidle, business development manager at Buyer's Guide.
“Data drives those online experiences, so make sure your platform is set up to collect it. Gathering your customer's name and email address is a good place to start,” he continues. Encourage website visitors to share this information with you in exchange for an initial offer, such as a free shipping code or 10% off their first order.