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Outbound is a method of proactively selling to customers from the service side. By providing a white paper when approaching, you can nurture the customer . For example, placing web advertisements and using CV (conversion) as a white paper can lead to lead acquisition and nurturing. Also, if you are discussing on a consultation basis, you can provide a white paper as a reference in advance . It is also recommended to use it for outbound marketing , as it can pique the interest of people who were not previously interested in your product or service .


Also check out this article The difference between turkey telegram phone number list inbound marketing and outbound marketing 3 types of white papers for nurturing We will introduce three recommended types of white papers suitable for nurturing, as well as a survey report. Materials explaining basic knowledge vary in appropriateness depending on the recipient's level of knowledge and concerns, so be sure to carefully consider the type of material you use. I'll explain each one. White Papers Suitable for Nurturing <3 Types> (4 Types of White Paper Template Examples) [Type 1] Case studies and success stories White papers that collect case studies of products and services can be useful materials for customers who are in the consideration stage.


As nurturing progresses and customers consider purchasing a product or service, they will want to check whether there are any similar cases to their own . If there are similar success stories, it will be easier to imagine your own company's success and it will also be easier to confirm with your superiors. When creating a white paper on a case study, it is recommended to include the following information in addition to the results after implementation: [Check this when creating a white paper] What are the challenges before the client implements the solution? Why did you introduce your product/service? What was it like after the implementation? (Interview with the client) What other positive effects did you see? (Interview with the client) Click the check boxA check mark will appear.

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