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What is an influencer? There is no great difficulty in understanding the concept of an “influencer”: it’s all in the name! This is an individual who has the ability to modify consumer behaviors thanks to the influence he or she has over his or her audience. The notion of influence is not new, but its scope has expanded. The tools made available to influencers (Instagram, Twitter, YouTube, Facebook, etc. have radically changed the situation and allow them to easily transmit their passion directly to their community.

Mass media has been replaced by social romania telemarketing data networks to convey the messages, experiences and points of view of influencers. Having become micro-opinion leaders, influencers address a community sensitive to their discourse, inclined to engage and trust their judgment. What are the objectives of influencer marketing? As previously stated, influencer marketing can help you achieve many goals and address some of your issues such as: t to feed your social networks and your site.

Target a larger audience by communicating to communities that don’t know you or know you very little. Develop your brand awareness and make your products andor services known, especially if you are just setting up in the sector Maintain and improve your brand image by reassuring your consumers about the professionalism and seriousness of your company or simply by highlighting your know-how and expertise. Branding & Sales Influencer marketing aims to exploit the potential of influencers in order to increase your notoriety and the visibility of your brand, but their scope of action is not limited to that! True enthusiasts, influencers shape the perception of a product among their community: they hold the power to push consumers to buy the products andor services they present.

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