Voice marketing: Audio to improve your digital strategy

[kumartk]

What is voice marketing?
With the digital transformation, audiovisual content has taken a leading role in our lives: the majority of the population prefers it to traditional formats and, above all, younger people are normalizing it as part of their daily lives.

Voice marketing is a trend in digital marketing based on emphasizing sound instead of images or video. Its techniques allow us to appeal to the listener's feelings and make it easier to provoke emotions. This allows us to achieve pastors in the us email database longer lasting impressions of the content in our target audience and improves the presence of our product: We are remembered more.

Podcasts, as exemplary formats belonging to voice marketing, are one of the most booming novelties of recent times and most companies have launched their own to spread and attract audiences of all ages with great convenience since they can be listened to at any time and adapt to the listeners' lives.

Advantages
The proximity and flexibility that voice marketing provides are just some of the reasons why you should consider implementing this type of content in your company. Below is a list that will help you decide if this type of information is suitable for your company.

Accessible.
Multiplatform.
Timeless.
Custom content.
Attracting new leads ..
Increased traffic and number of sales.
Market segmentation.
Knowledge about your customers' engagement.
Better message reception.
Presence.
Building a successful brand.
Formats
Although podcasts are the most popular type of content, due to their boom in recent years, there are numerous formats in which you can publish your content. Here are some of the platforms you can choose based on your needs, those of your audience and the market.

Podcast .
This type of format is ideal for promoting purchases focused on a company's customers, as various specific topics can be addressed. It also helps to build consumer loyalty and to emerge a business sector.

Audiobook.
This format is perfect for companies that are dedicated to the cultural, entertainment or e-learning sector. In recent years it has been in high demand as it encourages readers to focus on the cultural field.

Audiogram.
This format is the combination of audio with graphics, it is the perfect element for your consumers to understand certain more complicated information or to encourage it in email marketing .

When you decide to create this type of content, you should take into account the budget you have. Although this format is usually quite cheap since you only have to create the content and upload it, you should think about the equipment you will need to create good content.

Depending on the format you choose, your budget will increase or be quite low. In our case, we recommend starting with podcasts since they have a great reception and a low budget.

Growth and trends
This technique is experiencing a notable boom due to audience segmentation. As we have mentioned, one of the star elements is the podcast. Advertising investment in 2020 caused this format to increase by 36.8%.

By 2023, this sector is expected to reach over 2 billion in revenue. For this reason, corporate podcasts grew in 2020, as almost 600 were launched. In 2021, the figure reached 8,000 in August, due to the high rating of this type of content by users.

As we all know, this world is constantly growing and is positioned as one of the best channels to expand the audience and reach a larger number of users. The important thing when launching this content is to choose several platforms to reach a larger audience.

If you are looking for a new niche market that works, bet on voice marketing, as it is constantly evolving towards new subscription models that will improve your company's advertising revenue.

[yadaysrdone]

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