Now the second point. When you think about
Posted: Tue Jan 21, 2025 6:38 am
Then you can imagine the amount of content you're creating that has nothing to do with your market because they said you have to post a lot of videos there. They said you have to post three times a day on Instagram. They said you have to post a video a day on YouTube so you can grow and get a lot of followers. But it's not like that. You have to study your target audience. Who is this guy? What does he do? What does he want? What's his problem? Who is this guy?
creating a digital business, you immediately think about the product you are going to create. You do something beautiful. First, you make a logo and show it to others. “Look at the logo I made”, “What a beautiful logo”, right? “Look, look, this is going to be my course”. Then you make a vignette. You make a vignette for the video because you think other people’s vignettes are cool. You think Bruno’s vignette is cool, so you make a vignette too. And that brings the idea of tangibility to you who are creating. Because you look at it and say: “Here is my product”.
Look, none of that. People don't care about your product's logo. They don't care about the name of your product. It does matter, we'll see about that. It does matter. But right now, you're the only one who wants to see the story behind the logo. It's important, but this isn't the time. Right now, what you have to create is a business called OFFER. You've probably seen a lot of people talking about offers. The offer is the solution. What are you going to offer to the person? The offer comes from offering. You have this problem, I'm going to offer you something. That's what's tangible. It's when you explain to me what you're going to do? What problem are you going to solve? How are you going to solve this problem? As a customer, what do I get out of this? And then, at the end of it, the person will ask: "But how much is it?"
But you need to give the person a plan, a step-by-step guide. How uae mobile phone number are they going to do it? How does it work? That's the offer. You have to do that. When you make the offer thinking about the target audience, you're going to make the offer that the person really needs. People don't wake up wanting to buy a course. They don't wake up wanting to buy anything. People wake up thirsty, they wake up more sleepy, some people wake up wanting to sleep more, some people want to eat a sandwich... They wake up like that. They don't need to buy a course.
So you need to talk to your audience first, and then you can make an offer. It’s not about you coming up to me now and making an offer. If I come up to you now and say, “Dude, do you want to do a mentoring session with me? It’s R$20,000.” You’ll say, “No.” And look, if you’re around here, it’s very likely that you know me. Imagine if I come to the corner, stop someone and say, “Hi, man, how are you? How are you? What’s your name?”, “Paulo,” “Paulo, my name is Bruno. Do you want to do a mentoring session with me? It’s R$20,000.” The guy starts laughing. Or he runs away thinking I’m crazy.
So, there is a process. You have to think before the logo, before the name of the course, before the name of the product, what are you going to offer this person? As a solution to their problem. To the public's problem.
Back view of large group of business people having a training class in a board room.
Here’s a tip I’ll give you. Instead of looking at your market from the audience’s perspective, the strategy I use and all the big names in the market that you know: buy the best course, the one you believe is the best. You’re going to buy courses from these guys. Why? So that you can do the so-called Reverse Engineering. “Oh, Bruno, but I already know about the subject there.” Cool, no problem.
How many books, how much content have I bought about things I already knew? I do this all the time because I have to keep myself updated all the time. Not just to keep myself updated on content, but to know what the market is doing. You're going to buy the courses. The guy offered a product for R$97. Buy it. But buy it knowing that that's the tip of the iceberg. Because there's a whole product pipeline, of course. So, you're going to buy that product to solve a specific problem.
Now, if you want to study the market, you will buy that product and see how it is delivered, how the guy delivered it, the emails he sent, and see how it works. He will come along at another time and offer a course for R$697, for example. He will offer some other larger course, with a higher value. Buy it. “Oh, Bruno, but it’s R$1,500.” Buy it, divide it into 12 installments. Don’t you want to enter this market? Look at the best ones, see how the market works.
Then you’ll see all the emails. You’ll see everything. Everything being revealed, the whole thing being revealed to you. “Oh, Bruno, I’m going to buy it and then ask for a refund.” Then, my friend, forgive me for saying this, but you’re a scoundrel. Because if you’re researching the market, instead of paying R$50,000, R$100,000 for a consultancy, you’re doing that for the price of the course. You’re not supposed to do that, for God’s sake. The person worked really hard to get that whole plan and then you come along: “Oh, I’m going to buy it and ask for a refund.” Then you complain about Brazil.
No, you'll buy it with pleasure, happily, and you'll say: "Man, this guy is cool. I like him, I want to see what his work is like. I want to model it." It's the story of modeling. It's not about copying, it's about seeing what the guy is doing, so you can bring it to your reality, do it your way. But you'll see everything. Or you'll be in front of the artist's stage, jumping and dancing on stage, but you don't know what's going on behind the scenes. You don't know how he got there, you don't know how he prepared to get there. You'll be there banging your head without knowing.
creating a digital business, you immediately think about the product you are going to create. You do something beautiful. First, you make a logo and show it to others. “Look at the logo I made”, “What a beautiful logo”, right? “Look, look, this is going to be my course”. Then you make a vignette. You make a vignette for the video because you think other people’s vignettes are cool. You think Bruno’s vignette is cool, so you make a vignette too. And that brings the idea of tangibility to you who are creating. Because you look at it and say: “Here is my product”.
Look, none of that. People don't care about your product's logo. They don't care about the name of your product. It does matter, we'll see about that. It does matter. But right now, you're the only one who wants to see the story behind the logo. It's important, but this isn't the time. Right now, what you have to create is a business called OFFER. You've probably seen a lot of people talking about offers. The offer is the solution. What are you going to offer to the person? The offer comes from offering. You have this problem, I'm going to offer you something. That's what's tangible. It's when you explain to me what you're going to do? What problem are you going to solve? How are you going to solve this problem? As a customer, what do I get out of this? And then, at the end of it, the person will ask: "But how much is it?"
But you need to give the person a plan, a step-by-step guide. How uae mobile phone number are they going to do it? How does it work? That's the offer. You have to do that. When you make the offer thinking about the target audience, you're going to make the offer that the person really needs. People don't wake up wanting to buy a course. They don't wake up wanting to buy anything. People wake up thirsty, they wake up more sleepy, some people wake up wanting to sleep more, some people want to eat a sandwich... They wake up like that. They don't need to buy a course.
So you need to talk to your audience first, and then you can make an offer. It’s not about you coming up to me now and making an offer. If I come up to you now and say, “Dude, do you want to do a mentoring session with me? It’s R$20,000.” You’ll say, “No.” And look, if you’re around here, it’s very likely that you know me. Imagine if I come to the corner, stop someone and say, “Hi, man, how are you? How are you? What’s your name?”, “Paulo,” “Paulo, my name is Bruno. Do you want to do a mentoring session with me? It’s R$20,000.” The guy starts laughing. Or he runs away thinking I’m crazy.
So, there is a process. You have to think before the logo, before the name of the course, before the name of the product, what are you going to offer this person? As a solution to their problem. To the public's problem.
Back view of large group of business people having a training class in a board room.
Here’s a tip I’ll give you. Instead of looking at your market from the audience’s perspective, the strategy I use and all the big names in the market that you know: buy the best course, the one you believe is the best. You’re going to buy courses from these guys. Why? So that you can do the so-called Reverse Engineering. “Oh, Bruno, but I already know about the subject there.” Cool, no problem.
How many books, how much content have I bought about things I already knew? I do this all the time because I have to keep myself updated all the time. Not just to keep myself updated on content, but to know what the market is doing. You're going to buy the courses. The guy offered a product for R$97. Buy it. But buy it knowing that that's the tip of the iceberg. Because there's a whole product pipeline, of course. So, you're going to buy that product to solve a specific problem.
Now, if you want to study the market, you will buy that product and see how it is delivered, how the guy delivered it, the emails he sent, and see how it works. He will come along at another time and offer a course for R$697, for example. He will offer some other larger course, with a higher value. Buy it. “Oh, Bruno, but it’s R$1,500.” Buy it, divide it into 12 installments. Don’t you want to enter this market? Look at the best ones, see how the market works.
Then you’ll see all the emails. You’ll see everything. Everything being revealed, the whole thing being revealed to you. “Oh, Bruno, I’m going to buy it and then ask for a refund.” Then, my friend, forgive me for saying this, but you’re a scoundrel. Because if you’re researching the market, instead of paying R$50,000, R$100,000 for a consultancy, you’re doing that for the price of the course. You’re not supposed to do that, for God’s sake. The person worked really hard to get that whole plan and then you come along: “Oh, I’m going to buy it and ask for a refund.” Then you complain about Brazil.
No, you'll buy it with pleasure, happily, and you'll say: "Man, this guy is cool. I like him, I want to see what his work is like. I want to model it." It's the story of modeling. It's not about copying, it's about seeing what the guy is doing, so you can bring it to your reality, do it your way. But you'll see everything. Or you'll be in front of the artist's stage, jumping and dancing on stage, but you don't know what's going on behind the scenes. You don't know how he got there, you don't know how he prepared to get there. You'll be there banging your head without knowing.