But the reality is that this means getting very little out of the vast world that is the digital ecosystem.
Let's review every business, and we emphasize: EVERY business needs to be placed in the context in which it lives, regardless of whether it is a traditional or new sector, from textiles to technology developers and passing through medical clinics and, of course, law firms.
Getting into context means knowing your customers and potential customers, what they experience, what they might want to experience, their problems, needs, desires and even realities. That is the basis of current marketing, what we know as people marketing .
Now, digital marketing is that branch in which we recognize that a large part of our time and activities take place within screens. Therefore, we create a complete environment myanmar b2b leads in which people, businesses and brands interact with each other and satisfy each other's needs.
Well, now that we're on the subject, you're probably wondering : How can digital marketing help me? What good does a digital marketing agency do for a law firm? Here we're going to tell you:
Generate Leads
To start, what is a lead? A lead is, in a nutshell, a user who leaves their data on your platforms or systems. In other words, it is a potential client who, when interested in your content, packages, services or advice, decides to leave their phone number, email and name so that you can contact them freely. So, in other words, it is a generator of potential clients and helps to create a database with the identity and information of your clients.
You can even make it more comprehensive by adding questions about their interests (civil, tax, labor, criminal, etc.) or even adding questions to map their behavior and get to know your clients, such as: Have you had legal issues before? Or Are you currently looking for a lawyer or consultancy?, etc.
Customer classification
Along the same lines as leads, collecting data and information from clients is something you already do when you meet them, when you take their cases, and when you work on them. Thanks to the process you use to generate leads, you can also create a database to classify your clients into different types so you know exactly where to find each one, who to assign the case to, and even automate these processes.
You've probably heard of paying Google to appear in the top results if someone does a search related to your business, but there are many more ways to position yourself.
On the one hand, we have SEO, so that you don't need to pay for extra advertising to be found in Google searches. Likewise, social networks (including LinkedIn, of course) are a great possibility to make yourself recognized while providing valuable content and helping to educate the general population so that when they reach you, they know the best way to act and trust your business thanks to the positioning and engagement that was previously generated.
As you can see, digital marketing has a place in all sectors and branches of business, and far from being about influencers and videos, you can professionalize each of your channels and generate strategies that lead you to a more successful business, with more clients and, above all, more organized and on the way to large-scale success.
If you want to know more about how marketing can help you in a law or tax office, contact us.
