control every aspect of your website and avoid cannibalization
Posted: Tue Jan 21, 2025 5:05 am
Finally, make sure you make proper use of link building , both internal and external.
This will help both Google and users to clearly identify what is important content on your website and which URLs are ranking for certain keywords.
Additionally, this will help remove any ambiguity in the content.
It is crucial to avoid confusing the user, as the same set of keywords with different content can lead them to not know exactly which URL they will find the information they are looking for.
If this happens, the user's decision will be simple: move on to the next result and not click through to your website.
Designing an effective sitemap
An effective sitemap can be a useful tool to prevent SEO cannibalization.
This allows search engines to understand the structure of your website and find all your pages.
Therefore, we recommend that you keep your sitemap up to date and ensure that all your pages are linked correctly.
SEO cannibalization case studies
The following case studies are examples of good practices to support the arguments of our article.
They also provide a clearer view of their impact on a website’s performance.
Case Study #1: Content Reorganization
One of our clients has service pages and blog posts related to these services.
To avoid cannibalization of these pages and to ensure that taiwan email list Google offers the appropriate page for user queries, restructure the content of the service pages.
After a detailed analysis, we found that the problem lay in the frequent repetition of similar keywords on both the service page and the blog.
To address this situation, we reorganized the content on the service page and refined the keywords so that the post focuses on unique terms.
The results were very positive as service pages began to rank for keywords specifically related to services. Also, queries related to these services increased in clicks.
Case Study #2: Removing Duplicate Content
Another client had several cases of cannibalization due to a significant number of blog posts dealing with the same topics or with duplicate content.
To solve this, we first analyzed the pages generating more organic traffic and with better quality content.
The next step was to remove low-quality pages, incorporate a 301 redirect to the main pages, and improve the content with more detailed and up-to-date information.
These steps generated an improvement in the positioning of the pages and, consequently, an increase in organic traffic.
This will help both Google and users to clearly identify what is important content on your website and which URLs are ranking for certain keywords.
Additionally, this will help remove any ambiguity in the content.
It is crucial to avoid confusing the user, as the same set of keywords with different content can lead them to not know exactly which URL they will find the information they are looking for.
If this happens, the user's decision will be simple: move on to the next result and not click through to your website.
Designing an effective sitemap
An effective sitemap can be a useful tool to prevent SEO cannibalization.
This allows search engines to understand the structure of your website and find all your pages.
Therefore, we recommend that you keep your sitemap up to date and ensure that all your pages are linked correctly.
SEO cannibalization case studies
The following case studies are examples of good practices to support the arguments of our article.
They also provide a clearer view of their impact on a website’s performance.
Case Study #1: Content Reorganization
One of our clients has service pages and blog posts related to these services.
To avoid cannibalization of these pages and to ensure that taiwan email list Google offers the appropriate page for user queries, restructure the content of the service pages.
After a detailed analysis, we found that the problem lay in the frequent repetition of similar keywords on both the service page and the blog.
To address this situation, we reorganized the content on the service page and refined the keywords so that the post focuses on unique terms.
The results were very positive as service pages began to rank for keywords specifically related to services. Also, queries related to these services increased in clicks.
Case Study #2: Removing Duplicate Content
Another client had several cases of cannibalization due to a significant number of blog posts dealing with the same topics or with duplicate content.
To solve this, we first analyzed the pages generating more organic traffic and with better quality content.
The next step was to remove low-quality pages, incorporate a 301 redirect to the main pages, and improve the content with more detailed and up-to-date information.
These steps generated an improvement in the positioning of the pages and, consequently, an increase in organic traffic.