Digital transformation in healthcare: benefits and business opportunities
Posted: Tue Jan 21, 2025 4:59 am
The spread of Covid-19 has highlighted the need to begin the path to digital transformation in healthcare. What are the benefits for patients?
Every company plans, but the context demands flexibility. And that is exactly what happened in the midst of the pandemic, where digital transformation went from being just another objective to becoming the epicenter of business continuity.
Why did this happen? What was and remains the promise of digital transformation?
Digitalisation has enabled companies to transform their operations in multiple ways: from daily contact with their customers to efficiency reflected in cost reduction and improved quality of services. Special mention should be made of healthcare organisations that have leveraged mobility, Big Data, unified communications and IoT (Internet of Things) to improve the entire healthcare delivery chain, from diagnosis to aftercare, while improving their processes between patients, caregivers and other stakeholders.
An 80% growth in revenue related to digital offering and employment database is expected . That is why companies that invest in digital strategy will be the most competitive after the pandemic.
Source: KPGM
Digital transformation in healthcare: automated, efficient and mobile
According to a study of digital transformation trends conducted by the consulting firm Econsultancy for Adobe back in 2018, only 7% of healthcare and pharmaceutical companies said they had gone digital, compared to 15% of companies in other industries. The pandemic, however, came to turn the statistics upside down.
The digital revolution impacts the way healthcare providers diagnose, monitor, manage and track patient health. And the essential purpose of digital transformation is to provide agility that improves and optimizes operational processes, enhances the patient experience, and at the same time, reduces costs. Comprehensive digital healthcare services include electronic medical records (EMR), electronic health records (EHR), and enterprise resource planning (ERP) systems.
In addition, big data, email services, unified communications, bring-your-own-device (BYOD) initiatives, and voice over IP (VoIP) along with telemedicine are also indispensable and are compromising networks, servers and databases like never before.
Across all industries, we talk about revolutionizing the customer experience. In healthcare, this revolution has focused on the experiences of every patient, every health plan member, every healthcare provider, and every healthcare employee. And when it comes to providing the best care for people who are already sick, we also know that hospitals and doctors’ offices are hot spots. After all, those who are sick can infect those who are healthy, and this includes our healthcare providers. The more we can provide appropriate assessments, diagnoses, and treatments to patients in the comfort of their homes, and keep their infections out of hospitals and other medical facilities, the better for everyone.
How to establish a DATA-DRIVEN culture in my company
The patient at the center of power
Patient empowerment is also driving a never-before-seen change in healthcare. Today, consumers expect personalized healthcare services that provide affordable diagnosis, guidance on disease prevention, and all of this is reinforced by a secure system for recording personal data and even billing. In order to meet this increasingly demanding demand, it is essential to be able to manage patient data and put it at the service of their experience. In this, data governance is the foundation on which this process should be built.
Every company plans, but the context demands flexibility. And that is exactly what happened in the midst of the pandemic, where digital transformation went from being just another objective to becoming the epicenter of business continuity.
Why did this happen? What was and remains the promise of digital transformation?
Digitalisation has enabled companies to transform their operations in multiple ways: from daily contact with their customers to efficiency reflected in cost reduction and improved quality of services. Special mention should be made of healthcare organisations that have leveraged mobility, Big Data, unified communications and IoT (Internet of Things) to improve the entire healthcare delivery chain, from diagnosis to aftercare, while improving their processes between patients, caregivers and other stakeholders.
An 80% growth in revenue related to digital offering and employment database is expected . That is why companies that invest in digital strategy will be the most competitive after the pandemic.
Source: KPGM
Digital transformation in healthcare: automated, efficient and mobile
According to a study of digital transformation trends conducted by the consulting firm Econsultancy for Adobe back in 2018, only 7% of healthcare and pharmaceutical companies said they had gone digital, compared to 15% of companies in other industries. The pandemic, however, came to turn the statistics upside down.
The digital revolution impacts the way healthcare providers diagnose, monitor, manage and track patient health. And the essential purpose of digital transformation is to provide agility that improves and optimizes operational processes, enhances the patient experience, and at the same time, reduces costs. Comprehensive digital healthcare services include electronic medical records (EMR), electronic health records (EHR), and enterprise resource planning (ERP) systems.
In addition, big data, email services, unified communications, bring-your-own-device (BYOD) initiatives, and voice over IP (VoIP) along with telemedicine are also indispensable and are compromising networks, servers and databases like never before.
Across all industries, we talk about revolutionizing the customer experience. In healthcare, this revolution has focused on the experiences of every patient, every health plan member, every healthcare provider, and every healthcare employee. And when it comes to providing the best care for people who are already sick, we also know that hospitals and doctors’ offices are hot spots. After all, those who are sick can infect those who are healthy, and this includes our healthcare providers. The more we can provide appropriate assessments, diagnoses, and treatments to patients in the comfort of their homes, and keep their infections out of hospitals and other medical facilities, the better for everyone.
How to establish a DATA-DRIVEN culture in my company
The patient at the center of power
Patient empowerment is also driving a never-before-seen change in healthcare. Today, consumers expect personalized healthcare services that provide affordable diagnosis, guidance on disease prevention, and all of this is reinforced by a secure system for recording personal data and even billing. In order to meet this increasingly demanding demand, it is essential to be able to manage patient data and put it at the service of their experience. In this, data governance is the foundation on which this process should be built.