The first time I talked about Inbound Marketing
Posted: Tue Jan 21, 2025 4:57 am
I have been training entrepreneurs, workers and business owners in marketing for a long time and, as many of you already know, my specialty in digital marketing .
I remember the first time I talked about Inbound Marketing . It was a few years ago in an evening course, from 7:00 to 10:00 p.m., with about 15 attendees. It was a "Marketing for companies" course. I remember the faces of the attendees when I said "Inbound Marketing" for the first time... not one of them knew what I was referring to. Some of them thought, for sure, "another term in English to give more pomp to something we already do...".
And I won't tell you that absolutely nothing was done about Inbound, but I greece consumer email list can assure you that Inbound was not done with the idea of closing a client , ROI , using the right tools. And I'm sure there were few actions, with no connection between them, and with very vague objectives. That day I made the decision to include in my marketing courses a space to introduce the concepts of Inbound , Funnel , buyer persona , lead , etc.
I remember the first time I talked about Inbound Marketing . It was a few years ago in an evening course, from 7:00 to 10:00 p.m., with about 15 attendees. It was a "Marketing for companies" course. I remember the faces of the attendees when I said "Inbound Marketing" for the first time... not one of them knew what I was referring to. Some of them thought, for sure, "another term in English to give more pomp to something we already do...".
And I won't tell you that absolutely nothing was done about Inbound, but I greece consumer email list can assure you that Inbound was not done with the idea of closing a client , ROI , using the right tools. And I'm sure there were few actions, with no connection between them, and with very vague objectives. That day I made the decision to include in my marketing courses a space to introduce the concepts of Inbound , Funnel , buyer persona , lead , etc.