Seasonal Marketing Guide 2025: Everything Retailers and Marketers Need to Know to Prepare

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Seasonal Marketing Guide 2025: Everything Retailers and Marketers Need to Know to Prepare
Seasonal change is real and becoming more pronounced, making determining the optimal timing for seasonal marketing activations an increasingly daunting challenge.

Take the 2024 holiday shopping season, for example. While the National Retail Federation says the holiday shopping season officially begins on November 1, the reality is that retailers are increasingly looking to launch their holiday marketing in October and even September.

Last September, Anthropologie opened a six-day our twitter database can boost your business data pop-up Holiday House on Manhattan’s Upper West Side. Walmart launched its Holiday Deals event on its website on Oct. 8, while Amazon said its Prime Big Deal Days (Oct. 8 and 9) were designed to give Prime members access to “millions of early holiday deals.” And, like many retailers, Big Lots has decided that Black Friday shouldn’t be limited to just the day after Thanksgiving, so the discount chain announced the 2024 return of weekly “Black Friday Fridays” holiday deals starting in September.

“Seasonal marketing timelines have been moving forward across the board throughout the year, not just for the holiday shopping season, so retailers and marketers are having to get ahead of the game weeks or even months earlier than they might have in the past,” says Ashley Wacht, director of CPG product marketing at Quad. “But leveraging innovative solutions and technologies can alleviate many of the pain points associated with marketing seasonality.”

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