What is Local SEO?
Posted: Tue Jan 21, 2025 4:21 am
SEO is used to get a website to appear at the top of a search engine, so local SEO is the same thing, only for small businesses. It is essential to succeed as a company, and with local SEO you provide information, whether in the form of content, customer reviews or accurate location, which gives value to your website at the level of local searches. Now we will tell you more.
What elements are necessary to achieve good local SEO?
NAP (Name, address and phone). Name, address and phone number, that is, the key information shareholder database about your business that must be constant. In every place on the website where your business appears, this data must always be the same, because it will help you position yourself and will give confidence to all users.
Google My Business . This Google tool aims to group local businesses and connect them with their customers. When your business has a profile on Google My Business, it is automatically connected to Maps and Google +. Remember that by using Google + frequently you position yourself better in the search engine.
Customer reviews. When you get good reviews, you not only build trust, but you also get better rankings. Also, getting reviews makes the algorithm improve your rankings.
Register in directories . This makes you known in your geographic area. Google and Bing algorithms take directory registration into account and position you. On the other hand, it is also important to be careful with unreliable sites because they could harm your SEO. Likewise, registering in a directory confirms that your business is part of a community and attests that you are a real business.
Local SEO makes your small business profitable. Implementing a good local SEO strategy will make your business profitable in the short term and give it greater visibility at a regional level. Don't forget to monitor and measure results to check the benefits of your strategy.
What is Local SEO?
Promote yourself on social media. You can't forget to promote yourself on social media like Facebook , Twitter, LinkedIn or Instagram. Use them in conjunction with each other to offer a coherent image of your eCommerce and promote the general and local SEO of your business.
Local schema markup. Include structured data or schema markup on your website to provide more information related to your local business to Google. You can visit the Search Console Help Center to check the data markup for local businesses that you need to complete. In addition, to do it correctly, you can use the Google data markup wizard or use a plugin to help you implement it. There are countless of them for the different CMSs on the market, but most do not include local data markup in their free version.
What elements are necessary to achieve good local SEO?
NAP (Name, address and phone). Name, address and phone number, that is, the key information shareholder database about your business that must be constant. In every place on the website where your business appears, this data must always be the same, because it will help you position yourself and will give confidence to all users.
Google My Business . This Google tool aims to group local businesses and connect them with their customers. When your business has a profile on Google My Business, it is automatically connected to Maps and Google +. Remember that by using Google + frequently you position yourself better in the search engine.
Customer reviews. When you get good reviews, you not only build trust, but you also get better rankings. Also, getting reviews makes the algorithm improve your rankings.
Register in directories . This makes you known in your geographic area. Google and Bing algorithms take directory registration into account and position you. On the other hand, it is also important to be careful with unreliable sites because they could harm your SEO. Likewise, registering in a directory confirms that your business is part of a community and attests that you are a real business.
Local SEO makes your small business profitable. Implementing a good local SEO strategy will make your business profitable in the short term and give it greater visibility at a regional level. Don't forget to monitor and measure results to check the benefits of your strategy.
What is Local SEO?
Promote yourself on social media. You can't forget to promote yourself on social media like Facebook , Twitter, LinkedIn or Instagram. Use them in conjunction with each other to offer a coherent image of your eCommerce and promote the general and local SEO of your business.
Local schema markup. Include structured data or schema markup on your website to provide more information related to your local business to Google. You can visit the Search Console Help Center to check the data markup for local businesses that you need to complete. In addition, to do it correctly, you can use the Google data markup wizard or use a plugin to help you implement it. There are countless of them for the different CMSs on the market, but most do not include local data markup in their free version.