12 easy ways to generate online leads
Posted: Tue Jan 21, 2025 3:57 am
Lead generation is one of the most important goals of marketers, but they don't fall from the sky. According to HubSpot, 61% of marketing specialists say this is their most challenging job.
When we talk about leads, we mean people or companies that can become prospective buyers. You can obtain them through different channels, such as advertising, referrals, social networks, consulting, product testing, among others.
Now, how do I generate leads if I don't have a robust marketing infrastructure? Inbound marketing is a holistic methodology that harnesses the power of personalised content and statistics to attract potential customers who can solve a need or problem with your product or service.
>>What is a lead generation strategy?
Here are some ways to do it on a budget:
1. Optimize your social network profiles
According to UK Tech, 66% of marketers saw benefits in their lead generation by spending 6 hours a week on social media. Keep your profiles active, especially LinkedIn, which has been shown to generate 80% of its leads from social platforms. Use tags that are relevant to your business and your users, and make sure you integrate these tools into your website.
2. Find prospects you can help on social networks
Connect with a wide variety of people, especially those marketing benefits with truemoney database whose profile resembles your personal shopper or those who you think might benefit from what you have to offer. In the case of LinkedIn, you can request recommendations from current customers to support the quality of your product or service.
3. Offer free advice in a blog post
Your blog articles should be conversational for contacts interested in the topic, and answer their questions and doubts. You can use this space to offer free advice, share your knowledge and take advantage of this opportunity to generate and nurture leads.
4. Ask your current customers for references
Referrals are powerful, so much so that users who approach you after a referral are 4 times more likely to become buyers. Approach your satisfied customers, thank them for the value they bring to your company, ask if they know of any contacts or companies that might be interested in what you offer. If they give you their details, be sure to thank them with a personalised note or a small gift.
5. Work with your personal networks to identify potential leads
It is possible that among your close contacts you find people or companies that you previously did not think could be a lead or refer to one. Be sure to mention your solutions among your social groups to leave the doors open to potential stakeholders.
6. Interact with your new leads at events in your network
Attending virtual or face-to-face events should be part of every company's routine. This is an effective way to identify leads and project your solutions. Remember that even though you represent a company, you are human and allowed to have fun.
Maintain a philosophy of helping those who need it, take business cards with you and offer them to new acquaintances. Suggest connecting those you recognize as potential clients to LinkedIn immediately.
When we talk about leads, we mean people or companies that can become prospective buyers. You can obtain them through different channels, such as advertising, referrals, social networks, consulting, product testing, among others.
Now, how do I generate leads if I don't have a robust marketing infrastructure? Inbound marketing is a holistic methodology that harnesses the power of personalised content and statistics to attract potential customers who can solve a need or problem with your product or service.
>>What is a lead generation strategy?
Here are some ways to do it on a budget:
1. Optimize your social network profiles
According to UK Tech, 66% of marketers saw benefits in their lead generation by spending 6 hours a week on social media. Keep your profiles active, especially LinkedIn, which has been shown to generate 80% of its leads from social platforms. Use tags that are relevant to your business and your users, and make sure you integrate these tools into your website.
2. Find prospects you can help on social networks
Connect with a wide variety of people, especially those marketing benefits with truemoney database whose profile resembles your personal shopper or those who you think might benefit from what you have to offer. In the case of LinkedIn, you can request recommendations from current customers to support the quality of your product or service.
3. Offer free advice in a blog post
Your blog articles should be conversational for contacts interested in the topic, and answer their questions and doubts. You can use this space to offer free advice, share your knowledge and take advantage of this opportunity to generate and nurture leads.
4. Ask your current customers for references
Referrals are powerful, so much so that users who approach you after a referral are 4 times more likely to become buyers. Approach your satisfied customers, thank them for the value they bring to your company, ask if they know of any contacts or companies that might be interested in what you offer. If they give you their details, be sure to thank them with a personalised note or a small gift.
5. Work with your personal networks to identify potential leads
It is possible that among your close contacts you find people or companies that you previously did not think could be a lead or refer to one. Be sure to mention your solutions among your social groups to leave the doors open to potential stakeholders.
6. Interact with your new leads at events in your network
Attending virtual or face-to-face events should be part of every company's routine. This is an effective way to identify leads and project your solutions. Remember that even though you represent a company, you are human and allowed to have fun.
Maintain a philosophy of helping those who need it, take business cards with you and offer them to new acquaintances. Suggest connecting those you recognize as potential clients to LinkedIn immediately.