The audience profile will
Posted: Tue Jan 21, 2025 3:51 am
The audience profile will indicate the characteristics of the people visiting the website. In this field, the audience profile is obtained through 3 main types of analysis: Demographic, Geographic and Technological.
Demographic analysis: Information regarding the user profile, such as age, gender, marital status, education, among others.
Geographical analysis: Refers to the user's location. Be it country, region, state, city and, in some cases, even the neighborhood where they live.
Technological analysis: What devices do poland phone numbers users use to access the website? Computer, laptop, cell phone. And more than that: what type of cell phone, brand, Android or iOS, which operating system version, among others. It is possible to obtain data even on the type of connection, whether it is Wi-Fi, 4G, 5G, wired, etc.
Acquisition
The acquisition view indicates the paths people take to reach the website. Where they come from and what means led them there. The three main analyses in this field are the origin of accesses, campaign results and Google Ads.
It is possible to know where the website traffic comes from. If it is from social networks, which networks are they? Facebook, Instagram, LinkedIn, etc. But the accesses can also originate from a link sent via WhatsApp, or inserted in some content such as articles and e-books. The audience may also be coming through Google searches, in which case it is possible to identify whether it is from organic or paid searches and, if paid, from which campaigns or even which keywords are bringing the audience. All this information and much more can be obtained in the acquisition reports.
Demographic analysis: Information regarding the user profile, such as age, gender, marital status, education, among others.
Geographical analysis: Refers to the user's location. Be it country, region, state, city and, in some cases, even the neighborhood where they live.
Technological analysis: What devices do poland phone numbers users use to access the website? Computer, laptop, cell phone. And more than that: what type of cell phone, brand, Android or iOS, which operating system version, among others. It is possible to obtain data even on the type of connection, whether it is Wi-Fi, 4G, 5G, wired, etc.
Acquisition
The acquisition view indicates the paths people take to reach the website. Where they come from and what means led them there. The three main analyses in this field are the origin of accesses, campaign results and Google Ads.
It is possible to know where the website traffic comes from. If it is from social networks, which networks are they? Facebook, Instagram, LinkedIn, etc. But the accesses can also originate from a link sent via WhatsApp, or inserted in some content such as articles and e-books. The audience may also be coming through Google searches, in which case it is possible to identify whether it is from organic or paid searches and, if paid, from which campaigns or even which keywords are bringing the audience. All this information and much more can be obtained in the acquisition reports.